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- CRN https://crn.sarota.dev/tag/retailmenot/ CRN.pl to portal B2B poświęcony branży IT. Dociera do ponad 40 000 unikalnych użytkowników. Jest narzędziem pracy kadry zarządzającej w branży IT w Polsce. Codziennie nowe informacje z branży IT, wywiady, artykuły, raporty tematyczne Wed, 15 Jun 2016 16:05:00 +0000 pl-PL hourly 1 https://wordpress.org/?v=6.6.2 1 mld euro na polskim rynku m-commerce https://crn.sarota.dev/aktualnosci/1-mld-euro-na-polskim-rynku-m-commerce/ https://crn.sarota.dev/aktualnosci/1-mld-euro-na-polskim-rynku-m-commerce/#respond Wed, 15 Jun 2016 16:05:00 +0000 https://crn.pl/default/1-mld-euro-na-polskim-rynku-m-commerce/ Przybywa klientów posługujących się smartfonami i tabletami, kupują oni coraz więcej. W 2015 r. obroty w polskim m-commerce wzrosły o 109 proc.

Artykuł 1 mld euro na polskim rynku m-commerce pochodzi z serwisu CRN.

]]> W 2016 r. obroty na rynku m-commerce sięgną ponad 1 mld euro, polski klient wyda średnio 128 euro (ok. 560 zł) poprzez urządzenia mobilne. Z tabletów i smartfonów na zakupach online korzysta już większy odsetek Polaków (16 proc. – blisko 6 mln) niż Włochów (5 proc.) lub Hiszpanów (10 proc.) – według badania RetailMeNot.

W latach 2013-2016 obroty w m-commerce zwiększą się w sumie ponad sześciokrotnie. Jeśli chodzi o internautów kupujących online, to w ub.r. 28 proc. polskich e-klientów zrobiło zakupy poprzez smartfony lub tablety. Szacuje się, że na każde 6 euro wydane w Interncie przez Polaków, w br. 1 euro przypadnie na zakupy przez tablety lub smartfony. 

W 2016 r. według prognozy polski e-klient pójdzie na mobilne zakupy średnio prawie cztery razy, za każdym razem wydając blisko 35 euro (ok. 140 zł). Ponadto urządzenia mobilne pełnią funkcję asystenta zakupów – internauci szukają z ich pomocą informacji o produktach i porównują ceny między sklepami. 

Artykuł 1 mld euro na polskim rynku m-commerce pochodzi z serwisu CRN.

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