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- CRN https://crn.sarota.dev/tag/pela/ CRN.pl to portal B2B poświęcony branży IT. Dociera do ponad 40 000 unikalnych użytkowników. Jest narzędziem pracy kadry zarządzającej w branży IT w Polsce. Codziennie nowe informacje z branży IT, wywiady, artykuły, raporty tematyczne Thu, 31 Mar 2016 08:30:00 +0000 pl-PL hourly 1 https://wordpress.org/?v=6.6.2 Pelé pozwał Samsunga https://crn.sarota.dev/aktualnosci/pele-pozwal-samsunga/ https://crn.sarota.dev/aktualnosci/pele-pozwal-samsunga/#respond Thu, 31 Mar 2016 08:30:00 +0000 https://crn.pl/default/pele-pozwal-samsunga/ Piłkarska legenda domaga się od koreańskiego koncernu 30 mln dol.

Artykuł Pelé pozwał Samsunga pochodzi z serwisu CRN.

]]> Pozew jest związany z reklamą telewizorów UHD Samsunga. Mianowicie zdaniem Pelégo występuje w niej osoba łudząco do niego podobna. Piłkarz dopatrzył się również typowego dla siebie zagrania – uderzenia nożycami w powietrzu. Reklama pojawiła się w ub.r. w dzienniku New York Times. W pozwie były zawodnik reprezentacji Brazylii twierdzi, że Samsung negocjował z nim udział w kwestionowanej reklamie, ale w ostatniej chwili wycofał się.

Prawnik Pelégo ocenia, że reklama Samsunga wprowadza konsumentów w błąd i obniża wartość jego klienta na rynku reklamowym. W 2014 r. gwiazdor zarobił na reklamach 25 mln dol. Kwota 30 mln dol. odszkodowania ma być rekompensatą za straty, jak również działać odstraszająco – zaznacza adwokat.
 
Według Reutersa rzeczniczka Samsunga nie skomentowała sprawy.

Artykuł Pelé pozwał Samsunga pochodzi z serwisu CRN.

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