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- CRN https://crn.sarota.dev/tag/oc-c-consultants/ CRN.pl to portal B2B poświęcony branży IT. Dociera do ponad 40 000 unikalnych użytkowników. Jest narzędziem pracy kadry zarządzającej w branży IT w Polsce. Codziennie nowe informacje z branży IT, wywiady, artykuły, raporty tematyczne Thu, 16 Oct 2014 11:46:00 +0000 pl-PL hourly 1 https://wordpress.org/?v=6.6.2 Allegro najbardziej cenioną siecią https://crn.sarota.dev/aktualnosci/allegro-najbardziej-ceniona-siecia/ https://crn.sarota.dev/aktualnosci/allegro-najbardziej-ceniona-siecia/#respond Thu, 16 Oct 2014 11:46:00 +0000 https://crn.pl/default/allegro-najbardziej-ceniona-siecia/ Konsumenci mają obecnie cztery najważniejsze potrzeby - wynika z badania przeprowadzonego przez OC&C Consultants. Okazało się, że najlepiej spełnia je Allegro.

Artykuł Allegro najbardziej cenioną siecią pochodzi z serwisu CRN.

]]> Serwis e-commerce został uznany za najbardziej cenioną sieć handlową w badaniu „Retail Proposition Index’ przeprowadzonym przez OC&C Consultants. Otóż konsumenci wskazywali, która z sieci najlepiej zaspokaja jedną lub kilka z czterech najważniejszych obecnie według OC&C potrzeb zakupowych: specjalizację, indywidualizację, autentyczność i połączenie sklepu fizycznego z internetowym (wielokanałowość). 

Biorąc pod uwagę powyższe kryteria, najwięcej wskazań miało Allegro (jak widać respondentom nie przeszkadzało to, że Allegro nie jest siecią handlową). Kolejne miejsca zajęli Rossmann, IKEA, Empik i Apart. Wyniki ustalono na podstawie 15 tys. indywidualnych ocen.

Badanie „Retail Proposition Index” jest przeprowadzane co roku w kilkunastu krajach.

Artykuł Allegro najbardziej cenioną siecią pochodzi z serwisu CRN.

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