- CRN

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Autor: Wojciech Urbanek | Dodano: 2022-10-12 08:15

Wszystko jest policzone

Według Davida Ogilvy połowa pieniędzy wydanych na reklamę jest zmarnowana, z tym że nie wiadomo, która połowa. Mogłoby się wydawać, że w erze internetu marketerzy popełniają mniej błędów niż ich poprzednicy, ponieważ mogą korzystać z wielu wcześniej nieosiągalnych wskaźników i narzędzi. Czy aby na pewno?

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fałszywe konta felieton konta spamerskie media społecznościowe wojciech urbanek

Autor: Wojciech Urbanek | Dodano: 2022-06-06 08:15

Banda czworga i… ściany jaskiń

Zaskakująca decyzja Elona Muska o zakupie Twittera rozpętała wielką dyskusję o roli mediów społecznościowych. Pytanie, czy to tylko chwilowy trend, czy też zapowiedź większych zmian.

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elon musk felieton media społecznościowe Scott Galloway twitter wojciech urbanek

Autor: Krzysztof Pasławski | Dodano: 2016-08-24 17:05

E-handel przechodzi do mediów społecznościowych

Ponad 30 proc. polskich użytkowników social media zrobiła przez nie zakupy, a jeszcze więcej szuka informacji o produktach. Ten kanał komunikacji dla e-sklepów jest szansą na pozyskanie nowych klientów.

Autor: Grzegorz Miller | Dodano: 2016-03-14 07:05

Ścigasz się w socialu? Zwolnij

Profile i marki ścigają się, zawzięcie analizując liczby. Idą w sensacyjne „jedynki”, skandale na wizji, gołe pupy, bo to gromadzi największą publiczność. Tymczasem media społecznościowe to nośnik mikrotreści, a nie medium masowe.

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centrum wiedzy menedżera cwm grzegorz miller media społecznościowe medium masowe nośnik mikrotreści social media

Autor: Grzegorz Miller | Dodano: 2015-10-26 08:00

Social B2B:pięć prostych trików

Sektor B2B patrzy na media społecznościowe z mieszanką zazdrości i obojętności.

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b2b centrum wiedzy menedżera grzegorz miller media społecznościowe social b2b

Autor: Krzysztof Pasławski | Dodano: 2015-02-20 09:45

Jak zgodnie z prawem sprzedawać w mediach społecznościowych

Rośnie sprzedaż generowana przez serwisy społecznościowe, ale nieprzestrzeganie przepisów może kosztować 5 tys. zł kary lub 10 proc. rocznych przychodów. Oto kilka rad, jak nie łamać prawa sprzedając przez Facebooka, Twittera czy Pinteresta.

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e-commerce e-handel facebook media społecznościowe rzetelnyregulamin.pl

Autor: Tomasz Gołębiowski | Dodano: 2013-10-24 09:00

Microsoft: zyski w megatrendach

Podczas Microsoft Partner Strategy Conference 2013 kilkuset partnerów producenta szukało odpowiedzi na pytanie: jak zarobić na czterech megatrendach technologicznych – chmurze, mobilności, mediach społecznościowych oraz Big Data.

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big data chmura media społecznościowe megatrendy microsoft partner strategy conference 2013 mobilność