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- CRN https://crn.sarota.dev/tag/maxymiser/ CRN.pl to portal B2B poświęcony branży IT. Dociera do ponad 40 000 unikalnych użytkowników. Jest narzędziem pracy kadry zarządzającej w branży IT w Polsce. Codziennie nowe informacje z branży IT, wywiady, artykuły, raporty tematyczne Tue, 25 Aug 2015 18:19:00 +0000 pl-PL hourly 1 https://wordpress.org/?v=6.6.2 Oracle pomoże lepiej obsłużyć klienta https://crn.sarota.dev/aktualnosci/oracle-pomoze-lepiej-obsluzyc-klienta/ https://crn.sarota.dev/aktualnosci/oracle-pomoze-lepiej-obsluzyc-klienta/#respond Tue, 25 Aug 2015 18:19:00 +0000 https://crn.pl/default/oracle-pomoze-lepiej-obsluzyc-klienta/ Oracle przejmuje Maxymiser, dostawcę oprogramowania w chmurze, które umożliwia sprzedawcom testowanie i personalizację treści, jakie klient widzi na stronie internetowej lub w aplikacji mobilnej.

Artykuł Oracle pomoże lepiej obsłużyć klienta pochodzi z serwisu CRN.

]]> Oprogramowanie Maxymisera pozwala np. sprawdzić, z jakiej części strony internetowej albo z jakiej aplikacji na smartfona korzysta konkretny użytkownik. Dzięki temu pomaga poznać zachowania i preferencje klientów i dopasować do nich treści, ofertę, obsługę, przekaz marketingowy. Rozwiązania przejętej spółki znajdą się na platformie Oracle Marketing Cloud. Jej oferta zostanie poszerzona o możliwość zarządzania programami marketingowymi we wszystkich kanałach cyfrowych i na wszystkich etapach cyklu współpracy z klientem.

Maxymiser działa od 2006 r. Jak dotąd pozyskał blisko 15 mln dol. finansowania. Oracle od 2013 r. zainwestował już o wiele wyższe kwoty w marketingowe rozwiązania SaaS – w 2012 r. zapłacił 875 mln dol. za firmę Eloqua, a w 2013 r. – 1,5 mld dol. za Responsys.

Artykuł Oracle pomoże lepiej obsłużyć klienta pochodzi z serwisu CRN.

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