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- CRN https://crn.sarota.dev/tag/dorota-haller/ CRN.pl to portal B2B poświęcony branży IT. Dociera do ponad 40 000 unikalnych użytkowników. Jest narzędziem pracy kadry zarządzającej w branży IT w Polsce. Codziennie nowe informacje z branży IT, wywiady, artykuły, raporty tematyczne Wed, 24 Mar 2021 20:59:06 +0000 pl-PL hourly 1 https://wordpress.org/?v=6.6.2 Huawei CBG Polska łączy dwa działy. Jedna szefowa https://crn.sarota.dev/aktualnosci/huawei-cbg-polska-laczy-dwa-dzialy-jedna-szefowa/ Thu, 25 Mar 2021 08:55:00 +0000 https://crn.pl/?p=256758 Integracja w grupie konsumenckiej Huawei w Polsce.

Artykuł Huawei CBG Polska łączy dwa działy. Jedna szefowa pochodzi z serwisu CRN.

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Działy marketingu i e-commerce Huawei Consumer Businnes Group Polska zostały połączone w jeden. Kierownictwo nad scalonymi jednostkami biznesowymi przejęła Dorota Haller, dyrektorka marketingu, komunikacji i digitalu, CMO w Huawei CBG. Tym samym od marca br. jest także odpowiedzialna za obszar e-commerce.

„Działania marketingowe i sprzedażowe to sprzężone ze sobą elementy skutecznej strategii rozwoju e-commerce, dlatego efektywne zarządzanie tym obszarem wymaga skoordynowania różnych kompetencji i zasobów” – wyjaśnia integrację Dorota Haller.

„Dziś bardzo ważna jest możliwość komunikacji zdalnej, w czym pomagają nasze produkty oraz możliwość zakupów on-line” – dodaje.

Jednym z celów dyrektor w obszarze e-commerce jest poprawa doświadczeń klientów w e-sklepie huawei.pl. Odpowiada ona teraz także za strategię sprzedażową i marketingową firmowego sklepu Huawei CBG. Grupa konsumencka zajmuje się smartfonami, tabletami, laptopami, urządzeniami wearables, urządzeniami sieciowymi, jak domowe routery, usługami chmurowymi.

Artykuł Huawei CBG Polska łączy dwa działy. Jedna szefowa pochodzi z serwisu CRN.

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