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https://crn.sarota.dev/tag/digitallife/
CRN.pl to portal B2B poświęcony branży IT. Dociera do ponad 40 000 unikalnych użytkowników. Jest narzędziem pracy kadry zarządzającej w branży IT w Polsce. Codziennie nowe informacje z branży IT, wywiady, artykuły, raporty tematyczneTue, 15 Nov 2011 09:55:00 +0000pl-PL
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1 https://wordpress.org/?v=6.6.2Klienci ufają komentarzom w Internecie
https://crn.sarota.dev/aktualnosci/klienci-ufaja-komentarzom-w-internecie/
https://crn.sarota.dev/aktualnosci/klienci-ufaja-komentarzom-w-internecie/#respondTue, 15 Nov 2011 09:55:00 +0000https://crn.pl/default/klienci-ufaja-komentarzom-w-internecie/Wpływ na decyzje zakupowe konsumentów mają opinie Internautów z drugiego końca świata. Prawie połowa Polaków ufa komentarzom obcych osób na temat marek – wynika z raportu TNS DigitalLife. W przypadku elektroniki największa grupa zamieszcza swoje uwagi w sieci, bo – jak twierdzi – chce pomóc innym.
]]>Według DigitalLife 58 proc. Polaków wierzy w informacje o produktach opublikowane w Internecie przez przyjaciół, a obcym komentarzom ufa 46 proc. Respondenci zapytani o to, dlaczego dzielą się swoimi uwagami w sieci, w przypadku sprzętu z kategorii „consumer electronics” odpowiadali najczęściej, że chcą pomóc (46 proc.) i podzielić się opinią (32 proc.). Stosunkowo niewielka grupa pisze z potrzeby pochwalenia marki (16 proc.), jeszcze mniej zamierza krytykować (9 proc.). Z ustaleń DigitalLife wynika, że internauci rzadziej wypowiadają się na temat produktów, które wymagają specjalistycznej wiedzy.