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- CRN https://crn.sarota.dev/tag/aquantive/ CRN.pl to portal B2B poświęcony branży IT. Dociera do ponad 40 000 unikalnych użytkowników. Jest narzędziem pracy kadry zarządzającej w branży IT w Polsce. Codziennie nowe informacje z branży IT, wywiady, artykuły, raporty tematyczne Fri, 06 Jul 2012 12:52:00 +0000 pl-PL hourly 1 https://wordpress.org/?v=6.6.2 aQuantive kamieniem u szyi Microsoftu https://crn.sarota.dev/aktualnosci/aquantive-kamieniem-u-szyi-microsoftu/ https://crn.sarota.dev/aktualnosci/aquantive-kamieniem-u-szyi-microsoftu/#respond Fri, 06 Jul 2012 12:52:00 +0000 https://crn.pl/default/aquantive-kamieniem-u-szyi-microsoftu/ Koncern z Redmond musiał spisać na straty swoją spółkę zależną aQuantive, która miała mu pomóc w walce z Google’em o rynek reklam w Internecie. Odpis w niebagatelnej kwocie 6,2 mld dol. wyzeruje prawdopodobnie cały kwartalny zysk Microsoftu.

Artykuł aQuantive kamieniem u szyi Microsoftu pochodzi z serwisu CRN.

]]> Odpis księgowy został dokonany w wyniku spadku wartości aQuantive (nazywanej obecnie Microsoft Advertising). Koncern zakupił spółkę w 2007 r. za 6,3 mld dol. i było to najdroższe wówczas przejęcie w historii koncernu (później przebił je zakup Skype’a). Nowa dywizja nie zdołała jednak nawiązać równorzędnej walki z Google’em o klientów na rynku reklamy internetowej. Decyzja Microsoftu potwierdza porażkę tej strategii, ale takiego wyniku spodziewano się już wcześniej i informacja o konieczności wyczyszczenia bilansu nie jest zaskoczeniem dla inwestorów. Mimo że w grę wchodzi niebagatelna kwota, kurs Microsoftu na nowojorskiej giełdzie pozostał stabilny.

Artykuł aQuantive kamieniem u szyi Microsoftu pochodzi z serwisu CRN.

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