Artykuły
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Dodano: 2022-09-21 11:15
Brother: nowe możliwości dla partnerów
Podczas Brother Dealer Day, dorocznego spotkania z partnerami, producent poczynił szereg istotnych zapowiedzi, obejmujących poszerzenie portfolio urządzeń, a także inwestycje w łańcuch dostaw.
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Trzy pytania do… Piotra Bacy, Country Managera Brother w Polsce
- Ostatnio dużo mówi się o spowolnieniu na rynku. Czy widać oznaki hamowania popytu? Gdy rozmawiamy z klientami z retailu, e-tailu i dealerami, oni widzą spowolnienie, ponieważ mają większe zapasy niż w zeszłym roku i być może jest to dla nich sygnał ostrzegawczy, by bardziej aktywnie działać na rynku. Warto jednak podkreślić, że są dwa różne segmenty rynku: publiczny i prywatny. Jednostki publiczne wydają pieniądze do końca roku, podczas gdy w komercyjnym biznesie proces decyzyjny jest zupełnie inny. Widzimy czasem przekładanie czy odwlekanie decyzji zakupowych, jednak warto podkreślić, że dziś nie wiadomo do końca, jaki jest realny popyt, bo nie ma pełnej dostępności produktów. Ten problem mają wszyscy vendorzy. Dopiero gdy będziemy mieli pełne magazyny, to zobaczymy, jakie jest realne zapotrzebowanie. Warto jednak dodać, że nie tylko wzrosty cen, ale też słaba złotówka nie będzie nam pomagała w zwiększeniu popytu, także powinniśmy być przygotowani na spowolnienie w najbliższych miesiącach.
- To z podażą nadal jest taki problem jak w zeszłym roku? Nasz łańcuch dostaw i dostępność produktów poprawia się stopniowo w porównaniu z 2021 rokiem, jednak czasami nie możemy kupić półprzewodników od chińskiej firmy z powodu blokad związanych z Covidem, a bez ważnych części półprzewodnikowych nie możemy wyprodukować urządzeń. Produkty z wyższej półki wymagają dużej ilości półprzewodników, więc tu jest potencjalnie większe ryzyko niedoborów, ale aktualnie także w tym segmencie nie widzimy tego problemu. Generalnie widzimy poprawę w łańcuchu dostaw w tym roku.
- Jakie istotne trendy widać obecnie na rynku druku? Podam dwa przykłady. W sektorze prywatnym w związku z pracą zdalną partnerzy część procesów przenoszą także do domów, co jest dla nich wyzwaniem. To dlatego rozwiązania chmurowe stały się tak popularne, bo niezależnie od miejsca pozwalają komunikować się i działać. Widzimy, że nasze rozwiązanie Cloud MPS jest bardzo przydatne biorąc pod uwagę ten trend, ponieważ można mieć urządzenie w biurze, a potem łatwo je przenieść do home office’u i podłączyć się do systemu. Mamy więc odpowiedź na tę transformację na rynku. Innym przykładem jest fakt, że obecnie wielu klientów częściej kupuje w e-sklepach. To dla nas wyzwanie, ponieważ musimy komunikować się z klientami, na których nie mamy wpływu, bo oni samodzielnie decydują i kupują na platformach e-commerce. Dlatego tak ważna z naszej perspektywy jest zmiana strategii, także marketingowej, oraz sposobu komunikowania się z tymi klientami. Powinniśmy komunikować się z nimi jako wsparcie posprzedażne, przez media społecznościowe i inne działania, żeby na przykład za kilka lat, przypomnieć, że klient może kupić kolejną drukarkę. To jest wyzwanie, przed którym stoimy jako producent, ale jednocześnie rozumiemy zmiany na rynku i będziemy się do nich dostosowywać.
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Dodano:
2022-11-30 10:15
Usługi Zarządzania Drukiem szansą dla integratorów
Integratorzy mogą pełnić szczególną rolę przy obsłudze klientów w zakresie wszystkich aspektów związanych z drukowaniem. W końcu to oni najlepiej znają ich środowisko IT, potrzeby biznesowe, a także zazwyczaj pełnią funkcję zaufanego doradcy. Oferta Brother umożliwia realizację takiego właśnie scenariusza.
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Deprecated: Creation of dynamic property Timber\Image::$post_content_filtered is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$guid is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$menu_order is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$post_mime_type is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$comment_count is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$filter is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
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Dodano:
2022-11-22 10:15
Komputer w abonamencie DaaS
Usługa Device as a Service nie powinna ograniczać się wyłącznie do samego wynajmu sprzętu – warto uzupełnić ją o dodatkową ofertę z zakresu cyberbezpieczeństwa czy zarządzania obiegiem dokumentów.
Deprecated: Creation of dynamic property Timber\Image::$image_meta is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$_wp_attachment_metadata is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$post_date_gmt is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$comment_status is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$ping_status is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$post_password is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$post_name is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$to_ping is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$pinged is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$post_modified is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$post_modified_gmt is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$post_content_filtered is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$guid is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$menu_order is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$post_mime_type is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$comment_count is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$filter is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$image_meta is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$_wp_attachment_metadata is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$post_date_gmt is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$comment_status is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$ping_status is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$post_password is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$post_name is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$to_ping is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$pinged is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$post_modified is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$post_modified_gmt is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$post_content_filtered is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$guid is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$menu_order is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$post_mime_type is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$comment_count is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$filter is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
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Dodano:
2022-09-09 09:15
Co z drukowaniem w biurze?
Czy w obecnej rzeczywistości jest jeszcze miejsce na drukowanie? Już od dłuższego czasu obserwujemy trend zmierzający do znacznego ograniczenia ilości papieru w biurze, a robi się to przede wszystkim z dwóch powodów.
