Wirus rozkręcił polski rynek druku
W czasie pandemii w polskiej dystrybucji odnotowano rekordowe wzrosty sprzedaży urządzeń drukujących. To zasługa popytu konsumenckiego.

W maju br. sprzedaż urządzeń drukujących w polskiej dystrybucji zwiększyła się o 40 proc. W ujęciu wartościowym wzrost wyniósł 17 proc. – ustalił Context.
Według danych europejskich dominowały zakupy konsumentów. Popularnością cieszyły się zwłaszcza tanie, atramentowe urządzenia wielofunkcyjne, w które wyposażano home office. Sprzedaż w segmencie biznesowym z powodu zamknięcia biur znacznie spadła. Dotyczy to głównie laserowych maszyn. Lockdown spowodował wzrost zapasów w dystrybucji, przez co zdaniem analityków można spodziewać się promocji na sprzęt dla klientów biznesowych, wraz z odmrażaniem działalności przedsiębiorstw. Jednak wraz z luzowaniem ograniczeń związanych z pandemią dystrybutorzy powinni przygotować się na wzrost popytu w firmach i jednostkach publicznych.
Konsumencki boom
W maju br. w Europie proporcje przychodów segmentu biznesowego i konsumenckiego wyniosły 58,9 proc. do 41,1 proc., w porównaniu do 73,1 proc. i 26,9 proc. w maju ub.r.
W ujęciu ilościowym sprzedaż dystrybutorów do resellerów obsługujących firmy zjechała o -39,4 proc., a do etailerów skoncentrowanych na klientach biznesowych – o -28 proc.
Tymczasem sprzedaż w sektorze konsumenckim – z dystrybucji do sieci handlowych oraz do etailerów nastawionych na użytkowników domowych wzrosła odpowiednio o +2,2 proc. oraz o +11,2 proc.
Sprzedaż urządzeń drukujących w maju 2020 r. w krajach europejskich (róźnica rok do roku w ujęciu ilościowym oraz wartościowym)
Niemcy | 2,7% | -0,6% |
Włochy | -3,1% | -5,7% |
Wielka Brytania | -5,7% | -27,2% |
Rosja | -15,9% | -28,9% |
Polska | 40,0% | 17,7% |
Hiszpania | -17,2% | -6,9% |
Francja | -24,0% | -40,1% |
Holandia | -1,0% | 2,7% |
Czechy | 51,3% | 19,7% |
Belgia | 47,3% | -5,5% |
Austria | 58,3% | 57,2% |
Szwajcaria | -18,7% | -11,7% |
Portugalia | 15,4% | -20,6% |
Szwecja | -46,2% | -22,3% |
Dania | -24,7% | -47,3% |
Finlandia | -3,6% | -10,4% |
Słowacja | -18,1% | -30,9% |
Irlandia | -26,2% | -43,4% |
Norwegia | -35,1% | -32,1% |
Źródło: Context
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Resellerzy chwalą dystrybutorów
Partnerzy wysoko cenią to, co robią dla nich dystrybutorzy. Z jednym wyjątkiem.
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Polska w czołówce wzrostów na rynku drukarek
Wartość sprzedaży w dystrybucji zwiększyła się dwucyfowo w końcu II kw. br.
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Polski rynek drukarek wyszedł na plus
Odrodziła się sprzedaż konsumencka. Wyższe okazały się zarówno wolumeny, jak i przychody.