Aktualności
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Dodano: 2012-07-04 12:43
Kody QR rzadko używane
W porównaniu z czerwcem 2011 r. znajomość kodu QR wzrosła o 30 proc., ale użytkownicy smartfonów rzadko z niego korzystają – wynika z badania MEC Analytics and Insight.
Według badania przeprowadzonego przez MEC Analytics and Insight wśród użytkowników smartfonów kod QR zeskanowało z pomocą swojego aparatu 15 proc. respondentów (dane z czerwca b.r.). Znacząco wzrosła znajomość takich symboli – czym jest kod QR wie 65 proc. posiadaczy zaawansowanych telefonów (rok temu 42 proc.). Widziało go 86 proc. ankietowanych.
Zdaniem MEC kody QR mają coraz większy, ale ciągle niezrealizowany, potencjał reklamowy.
Podobne aktualności
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Dodano:
2022-11-15 20:15
Europejski rynek smartfonów zanurkował o 16 proc.
„Ogólny klimat w Europie jest nadal ponury" - komentuje analityk.
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Dodano:
2022-10-20 07:23
Najgorszy III kwartał na rynku smartfonów od 2014 r.
Nie widać oznak poprawy. "Ponure perspektywy gospodarcze skłoniły konsumentów do opóźnienia zakupów" - komentuje analityk.
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