W co chcą inwestować dyrektorzy marketingu
Według IBM najwięcej szefów marketingu w firmach chce zamawiać systemy CRM. Na drugim miejscu na liście potrzeb są aplikacje do urządzeń mobilnych.

Jak wynika z przygotowanego przez IBM raportu CMO Study 2011, 79 proc. polskich dyrektorów marketingu zamierza inwestować w systemy CRM. Niewiele mniejsza grupa (78 proc.) uważa, że priorytetem jest oprogramowanie do urządzeń przenośnych. Wysoko na liście inwestycji znalazły się media społecznościowe (76 proc.) i narzędzia do analizy zachowań klientów (75 proc.). Jednocześnie 21 proc, polskich dyrektorów marketingu uznaje media społecznościowe za priorytet w kontaktach z klientami (56 proc. na świecie).
Prawie połowa (46 proc.) polskich respondentów przyznaje, że nie są dostatecznie przygotowani, aby przedstawić dane dotyczące zwrotu z inwestycji. Zdaniem IBM jeśli dyrektorzy marketingu mają ponosić odpowiedzialność za efektywność nakładów na marketing, muszą mieć realny wpływ na promocję, produkty, dystrybucję i cenę. W rzeczywistości, jak pokazuje badanie, mają wpływ głównie na promocję.
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IBM wydaje miliony na specjalistów od chmury hybrydowej
Inżynieria cyfrowa ma kluczowe znaczenie - twierdzi przedstawiciel przejmowanej firmy.
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IBM dołączył do polskiego związku branżowego
Zajmie się m.in. cyfrową transformacją lokalnych organizacji i cyberbezpieczeństwem.
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Poziom nasycenia sztuczną inteligencją
Zachód daleko za Wschodem. Jednak samo wdrożenie SI nie oznacza jeszcze efektywnego jej wykorzystania.