Toshiba: nie rezygnujemy z telewizorów
Producent zaprzecza medialnym informacjom, jakoby miał wycofać się z rynku telewizorów. „Zmieniamy model biznesowy ” – wyjaśnia Toshiba w odniesieniu do posunięć w Ameryce Północnej. Zaznacza, że na pozostałych rynkach, czyli m.in. w Europie, decyzje w sprawie zmian nie zapadły.

Reuters poinformował 29 stycznia, że Toshiba wycofa się z amerykańskiego rynku telewizorów i ma podobny zamiar odnośnie pozostałych krajów (za wyjątkiem Japonii). Producent zaprzeczył tym doniesieniom. Podkreśla, że nie wychodzi z rynku, zmienia jedynie model biznesowy, innymi słowy chodzi o restrukturyzację, a nie rezygnację. Otóż Compal Electronics jako licencjonowany dostawca zajmie się produkcją, rozwojem, marketingiem i sprzedażą telewizorów Toshiby w Ameryce Północnej, natomiast japoński koncern nadal będzie certyfikował jakość produktów. Ponadto sprzęt tak jak dotychczas zostanie zaoferowany pod marką Toshiba.
Koncern zaznacza, że przypadku pozostałych rynków negocjacje dotyczące zmian w biznesie telewizyjnym wciąż trwają. Ma poinformować o ich efektach, gdy tylko zapadną oficjalne decyzje.
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