Tablety: zaostrzy się konkurencja na ceny
W 2014 r. można spodziewać się erozji cen produktów największych graczy.

Według Digitimes presja na ceny spowoduje spadek zysków liderów rynku oraz popularności tanich urządzeń white – box. W sytuacji nasycania się rynku w USA i Europie bardziej agresywną politykę cenową wprowadził Samsung. Obserwatorzy rynku spodziewają się, że najtańszy model nowej serii koreańskiej firmy – Galaxy Tab 3 Lite – będzie kosztował 129 dol. (producent jeszcze nie ujawnił cen), co może zmusić pozostałych dużych graczy do cięcia stawek. Google, Amazon, HP, Lenovo, Acer i Asus oferowali 7-calowe modele za 159-199 dol., ale w końcu 2013 r. niektórzy obniżyli ceny do 100 – 149 dol.
Aby sprostać ostrzejszej konkurencji, producenci chińskich tabletów white-box, wprowadzili do oferty 7-calowe modele we współpracy z Intelem za mniej niż 100 dol. W II poł. 2014 r. można natomiast spodziewać się tabletów na platformie Intela poniżej 159 dol., które z kolei zaoferują producenci notebooków.
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Tablety: dwie marki są najbardziej odporne na spadki
Na idącym w dół rynku (-16 proc. w III kw. br.) kluczową umiejętnością dla producentów będzie pokonanie presji inflacyjnej.
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Rynek tabletów zanurkował o 15 proc. w II kw. 2022 r. Jednak jest sprzęt, na który popyt nadal jest silny.
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Lenovo i HP zdominowały rynek PC na zachodzie Europy
Łącznie mają ponad 50 proc. udziałów. Dostawy PC w I kw. br. nieznacznie spadły i na hamowanie zanosi się w całym roku.