Tablety dogonią komputery
Sprzedaż tabletów nadal będzie szybko rosła – przewiduje Gartner. W 2014 r. na rynek trafi prawie tyle samo tych urządzeń, co laptopów i desktopów razem wziętych.

Według Gartnera w 2013 r. dostawy tabletów na całym świecie wyniosą 202 mln szt., tj. o 67,9 proc. więcej niż w zeszłym roku. Tymczasem sprzedaż desktopów i notebooków spadnie o 10,6 proc. Trend będzie kontynuowany w 2014 r. Rynek PC skurczy się o kolejne 5,2 proc., a tablety znowu odnotują spektakularny wzrost. W efekcie na rynek trafi niewiele mniej tabletów (276 mln) niż komputerów (289 mln). Zdaniem Caroliny Milanesi, wiceprezesa ds. badań w Gartnerze, zmiany są odbiciem oczekiwań konsumentów, którzy chcą mieć sprzęt zawsze pod ręką. W przypadku tabletów najbardziej wzrośnie sprzedaż tanich modeli.
Lawinowo (o ponad 200 proc. do 2014 r.) ma zwiększyć się popyt na urządzenia „ultramobilne”, do których Gartner zaliczył Chromebooki (laptopy z systemem Google’a), cienkie i lekkie urządzenia, a także zwykłe tablety i hybrydy z Windows 8. Zdaniem firmy badawczej zwłaszcza modele z nowymi procesorami Intela – Bay Trail i Haswell, wyposażone w zaktualizowaną wersję systemu – Windows 8.1 – mogą okazać się hitem IV kw. br. Dzięki wyższym cenom i marżom oferta takich produktów powinna pomóc vendorom w poprawie wyników.
Dostawy urządzeń (w mln szt.)
Rodzaj |
2012 |
2013 |
2014 |
PC (desktopy i notebooki) |
341,273 |
305,178 |
289,239 |
Ultramobilne |
9,787 |
20,301 |
39,824 |
Tablety |
120,203 |
201,825 |
276,178 |
Telefony komórkowe |
1 746,177 |
1 821,193 |
1 901,188 |
Razem |
2 217,440 |
2 348,497 |
2 506,429 |
Źródło: Gartner, czerwiec 2013
Jeśli chodzi o systemy operacyjne, to w ciągu najbliższego roku znacznie wzrośnie liczba urządzeń z Androidem (dwukrotnie w porównaniu z 2012 r.), który już w ub. roku był numerem 1 na tym rynku. Na drugim miejscu utrzyma się Windows, choć ilość maszyn z tym systemem zwiększy się zdaniem Gartnera o niecałe 10 proc. w 2014 r. w stosunku do 2012 r.
Dostawy urządzeń według systemu operacyjnego (w mln szt.)
System |
2012 |
2013 |
2014 |
Android |
505,509 |
866,781 |
1 061,270 |
Windows |
346,464 |
339,545 |
378,142 |
iOS/MacOS |
212,878 |
296,356 |
354,849 |
RIM |
34,584 |
25,224 |
22,291 |
Inne |
1 118,004 |
820,592 |
689,877 |
Razem |
2 217,440 |
2 348,497 |
2 506,429 |
Źródło: Gartner, czerwiec 2013
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Tablety: dwie marki są najbardziej odporne na spadki
Na idącym w dół rynku (-16 proc. w III kw. br.) kluczową umiejętnością dla producentów będzie pokonanie presji inflacyjnej.
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Ostry spadek na rynku PC. „Zamówienia komercyjne są zagrożone”
Takiego dołka dawno nie było: -18 proc. Do 2023 r. negatywne czynniki nie ustąpią - zdaniem analityków.