Smartphone’y – Samsung wygrywa z Nokią
Większość polskich klientów przy wyborze smartfphone’a kieruje się marką – ustalił serwis Okazje.info. Sprawdzono także preferencje dotyczące ceny.

Według porównywarki cen Okazje.info rośnie zainteresowanie internautów telefonami i smartphone’ami. Liczba produktów w tej kategorii wzrosła o 23 proc. w porównaniu z zeszłym rokiem.
Osoby poszukujące nowego smartphone’a, swój wybór w zdecydowanej większości uzależniają od jego producenta (56 proc.) oraz ceny (20 proc.). Na taki szczegół jak system operacyjny mało kto zwraca uwagę (4 proc.).
W przypadku najważniejszego kryterium wyboru, czyli marki, dotąd bezkonkurencyjna Nokia w tym roku przegrywa z Samsungiem (29 proc. udziału), choć jej popularność na polskim rynku nadal jest duża (18 proc.). Zdaniem Okazje.info Nokie mają u nas nadal opinię solidnych maszyn, stąd są chętnie kupowane. Przewaga Samsunga wynika natomiast z szerokiej gamy modeli na każdą kieszeń.
Niezła pozycja Sony (17 proc.) i HTC (15 proc.) według porównywarki świadczy o tym, że dla polskich internautów liczy się jakość i funkcje multimedialne telefonów. Z kolei odległe miejsce Apple’a (4 proc.) w rankingu tłumaczone jest wysoką ceną iPhone’ów.
Jak się można domyślać, konsumenci szukają przede wszystkim taniego sprzętu, w cenie do 500 zł, w tym 47 proc. woli zwykłe aparaty za mniej niż 300 zł. Niewielu internautów z Okazje.info gotowych jest wydać na telefon ponad 1 tys. zł (2,7 proc.). Mimo że klienci chcą kupić tanio, zdecydowana większość preferuje modele dotykowe (81 proc.). Co ciekawe, choć nadal niewiele urządzeń ma Dual SIM, funkcja ta jest bardzo poszukiwana (wybiera ją 92 proc. użytkowników porównywarki, zainteresowanych telefonami).
Top 5 najbardziej poszukiwanych smartphone’ów na Okazje.info:
1. Samsung Galaxy SII
2. Goclever Fone 500
3. Sony Xperia P
4. Samsung Galaxy SIII
5. Samsung Galaxy Xcover 2
Jeśli chodzi o system operacyjny jako kryterium wyboru, zdecydowaną przewagę ma Android (89 proc.). a za nim jest Windows Phone (2,7 proc.). Reszta ma mniej niż 1 proc. udziału (iOS zaledwie 0,28 proc., czyli mniej niż Symbian).
W przypadku rozmiaru wyraźną przewagę mają modele 4-calowe (62 proc.). Sprzęt 5-calowy interesuje 13 proc. internautów. Okazje.info przewidują jednak, że preferencje w tym zakresie będą się zmieniać. Klientów bardziej zainteresuje większy sprzęt, w rozmiarze ok. 6 cali.
– Miejsce tradycyjnych modeli zajmą phablety, czyli urządzenia łączące funkcje smartphone’a i tabletu – mówi Bartłomiej Adel Vent, specjalista Okazje.info – Biorąc pod uwagę wyraźny wzrost zainteresowania funkcjonalnością Internetu w telefonie, w najbliższej przyszłości można spodziewać się dominacji modeli wyposażonych w LTE.
Zdaniem Okazje.info mimo zachodzących zmian klasyczne aparaty nie znikną z rynku, znajdą nabywców ze względu na swoją niską cenę. Najważniejsze kryteria wyboru sprzętu nie zmienią się natomiast w najbliższym czasie, tzn. klientów nadal będzie interesowała przede wszystkim marka i cena urządzeń.
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