Smart home: marże na usługach
Sprzedaż urządzeń inteligentnego domu będzie zwiększać się w dwucyfrowym tempie w najbliższych latach, ale tempo spadnie wobec br. Coraz trudniej będzie o profity na sprzęcie.

W I kw. 2019 r. w ujęciu ilościowym rynek smart home wchłonął 168,6 mln urządzeń, o 37,3 proc. więcej niż rok wcześniej. Do 2023 r. średni roczny wzrost ma wynieść 14,9 proc. (1,46 mld szt.)
Większy popyt w ostatnich latach jest tłumaczony tym, że konsumenci coraz częściej akceptują posiadanie w domu podłączonych do sieci inteligentnych urządzeń (telewizorów, głośników, kamer itd.).
Zwłaszcza głośniki przypadły do gustu konsumentom (+37,3 proc. wzrostu w I kw. br.), a ich pojawienie się zwiększyło dostępność rozwiązań smart home.
Usługi pozwolą zarobić
Jak zauważa analityk, do sukcesu na rynku smart home niezbędne jest oferowanie odpowiednio zaprojektowanych i niezawodnych urządzeń, ale jego siłą napędową są usługi i tam trzeba szukać marży. Na sprzęcie będą one coraz niższe. Szeroki asortyment, wyjątkowa oferta i jakość generowanych danych będzie w coraz większym stopniu decydował o możliwościach sprzedaży danego dostawcy.
Największy udział w rynku urządzeń smart home za 5 lat będzie miał sprzęt do rozrywki wideo, głównie telewizory (29 proc.). Niewiele mniejszy segment (prawie 24 proc.) będzie związany z monitoringiem wizyjnym i zabezpieczeniami domu (kamery, kontrola dostępu). Średni roczny wzrost ma wynieść w tym przypadku 20,8 proc.
Hamowanie jest spodziewane w przypadku inteligentnych głośników (+10,5 proc. co roku), ponieważ inne urządzenia, takie jak telewizory, termostaty, zarządzanie oświetleniem i in, przejmą ich funkcje.
Prognoza dla rynku urządzeń inteligentnego domu na lata 2019 – 2023
Kategoria | Dostawy w 2019 r. (mln szt.) | Udział w rynku w 2019 r. | Dostawy w 2023 r. (mln szt.) | Udział w rynku w 2023 r. | Średnia roczna stopa wzrostu 2019 – 2023 |
Rozrywka wideo | 346,5 | 41,20% | 424,4 | 29,00% | 5,20% |
Monitoring i bezpieczeństwo | 163,9 | 19,50% | 349,3 | 23,90% | 20,80% |
Inteligentne głośniki | 138,5 | 16,50% | 206,2 | 14,10% | 10,50% |
Inne | 191,7 | 22,80% | 483,7 | 33,00% | 26,00% |
Razem | 840,7 | 100,00% | 1463,5 | 100,00% | 14,90% |
Źródło: IDC
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