Aktualności
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Dodano: 2019-06-11 07:34
Sklepy z elektroniką: 121 mln zł na reklamy
Media Expert, RTV Euro AGD i inni duzi gracze pompują w reklamy coraz większe pieniądze.
W maju br. sieci detaliczne z elektroniką przeznaczyły na reklamy 121,5 mln zł – według Instytutu Monitorowania Mediów. To ponad jedna czwarta (26 proc.) wydatków całego sektora handlowego. Suma ta obejmuje reklamy w tradycyjnych mediach (prasa, radio, telewizja) liczone według stawek cennikowych.
Inwestycje w reklamy największych detalistów wyraźnie poszły w górę w porównaniu z ub.r. Rok temu w maju 2018 r. wyniosły w sumie 96 mln zł – według IMM. Przede wszystkim pierwsza trójka głównych graczy wydała po kilka mln zł więcej niż w ub.r.
Wydatki reklamowe sieci detalicznych z elektroniką w maju 2019 r.*
1. Media Expert – 45,9 mln zł
2. RTV Euro AGD – 31,3 mln zł
3. Media Markt – 26,7 mln zł
4. Neonet – 11,2 mln zł
5. Komputronik – 3 mln zł
*Nakłady na reklamy w prasie, radiu i telewizji według stawek cennikowych
Źródło: Instytut Monitorowania Mediów
Podobne aktualności
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Deprecated: Creation of dynamic property Timber\Image::$post_modified is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$post_modified_gmt is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$post_content_filtered is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$guid is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$menu_order is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$post_mime_type is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$comment_count is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
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Dodano:
2022-11-17 17:48
Media Markt modernizuje swoje polskie sklepy
„Sklepy stacjonarne są bardzo ważnym filarem naszego biznesu” – zapewnia prezes.
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