Aktualności
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Dodano: 2018-04-18 23:30
Sieci głębiej sięgnęły do kieszeni
Rekordzista wydał na reklamę ponad 30 mln zł.
W marcu br. Media Expert wydał na reklamę trochę ponad 30 mln zł, a RTV Euro AGD – ok. 20 mln zł – według ustaleń Instytutu Monitorowania Mediów. To znacznie wyższe kwoty, niż w lutym br. – Media Expert wydał ok. 26 mln zł, a RTV Euro AGD – blisko 15 mln zł. Natomiast Media Markt – ok. 14 mln zł – według danych Instytutu Monitorowania Mediów.
Dane obejmują prasę, radio i telewizję (bez reklamy internetowej). Wydatki są podawane według oficjalnych cenników netto mediów (nie uwzględniają rabatów).
Wzrost wydatków sieci handlowych różnych branż w minionym miesiącu dotyczy nie tylko elektroniki. W ocenie przedstawicielki IMM dla newseria.pl jest związany z wprowadzeniem zakazu handlu w niedziele, który zaczął obowiązywać od marca. W sumie wydatki branży handlowej na reklamę prasie, radio i telewizji w jeden miesiąc poszły w górę o ok. 100 mln zł (ponad 30 proc.).
Jednak w styczniu br. sieci z elektroniką również sporo zainwestowały w reklamy – według IMM jak zwykle najwięcej wydał Media Expert – ponad 32 mln zł, natomiast RTV Euro AGD – ok. 18 mln zł, a Media Markt – ponad 15 mln zł.
Podobne aktualności
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Deprecated: Creation of dynamic property Timber\Image::$post_modified is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$post_modified_gmt is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$post_content_filtered is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$guid is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$menu_order is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
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Dodano:
2022-11-17 17:48
Media Markt modernizuje swoje polskie sklepy
„Sklepy stacjonarne są bardzo ważnym filarem naszego biznesu” – zapewnia prezes.
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Dodano:
2022-09-09 13:43
Samsung nagrodził polskich partnerów
Podczas dorocznego wydarzenia Channel Meeting producent uhonorował 10 polskich partnerów.
