Aktualności
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Dodano: 2014-06-27 10:15
Sharp powalczy o polski rynek AGD
Polska jest pierwszym krajem europejskim, w którym japońska korporacja zdecydowała się na wprowadzenie do sprzedaży pralek. Zmieniają się preferencje konsumentów.
Urządzenia Sharpa trafią do oferty w sierpniu. Będą to pralki i pralko-suszarki – na początek 9 modeli, różniących się pojemnością, szybkością odwirowywania i klasą energetyczną. Po rozpoczęciu sprzedaży w Polsce producent planuje wprowadzić urządzenia na inne rynki Europy Centralnej i Wschodniej, a następnie w Europie Zachodniej.
Sharp przytacza opinie magazynu InfoMarket na temat trendów w naszym kraju. Otóż polski rynek pralek coraz bardziej przypomina dojrzałe rynki Europy Zachodniej, tzn. dominują urządzenia o dużej pojemności i wysokiej efektywności energetycznej. Rośnie świadomość konsumentów. Najniższa cena już ich nie przekonuje, wolą przeznaczyć na AGD więcej pieniędzy, ale kupić sprzęt lepszej jakości.
Pralki to najczęściej produkowany w Polsce sprzęt dużego AGD. W 2013 r. z taśm rodzimych zakładów zjechało 5,5 mln pralek (na 18 mln wytworzonych urządzeń AGD).
Podobne aktualności
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Dodano:
2022-09-16 11:15
Sharp ma 110 lat. Wskazuje cele transformacji w Europie
Z okazji jubileuszu Sharp Europe zapowiada dalszą transformację. Wskazuje obszary rozwoju.
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Dodano:
2022-04-06 07:25
Dwie marki łączą siły w Sharp NEC Display Solutions
Cały asortyment produktów do wyświetlania marek Sharp i NEC jest teraz oferowany pod jednym dachem.
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