Rynek PC: Lenovo znów na szczycie w regionie, spadek HP
Dynamika wzrostu sprzedaży komputerów w regionie nieco siadła. Wskazano powody.

Dostawy komputerów do Europy nadal ograniczają niedobory najważniejszych komponentów.
Rynek komputerów w regionie EMEA mimo zniesienia pandemicznych lockdownów nadal pnie się w górę. Dostawy zwiększyły się o 6,5 proc. r/r w II kw. 2021 r., do 22,2 mln szt.
Wynik jest więc na plusie w porównywaniu z II kw. 2020 r., gdy popyt eksplodował wskutek pandemii.
Brak komponentów torpeduje wzrost
W regionie Europy Środkowej i Wschodniej przez problemy z dostawami i utrzymujące się niedobory komponentów wzrost także wyhamował, do 5,6 proc. na plusie rok do roku.
Segment komercyjny odnotował spadek o -1,8 proc. r/r., co jest m.in. skutkiem przełożenia dostaw PC dla edukacji z uwagi na problemy z dostępnością sprzętu. Można się jednak spodziewać, że opóźnione zamówienia zostaną zrealizowane jeszcze w tym roku.
Segment konsumencki w regionie nadal jest silny, przy wzroście o 11,1 proc. r/r.
Poziom zapasów poprawia się, ale nadal są one poniżej komfortowej strefy – stwierdzono.
Trendy na zachodzie: wzrost desktopów, konsumenci wcisnęli hamulec
Także na zachodzie Europy z powodu kłopotów z dostępnością komponentów dostawy notebooków wyhamowały do jednocyfrowego poziomu (+6,6 proc.), natomiast sprzedaż desktopów poprawiła się w podobnym stopniu, głównie dzięki urządzeniom do grania. W drugim półroczu 2021 większą rolę powinny odgrywać zakupy stacjonarnych PC, w związku z powrotem ludzi do biur.
Inny trend widoczny na zachodzie Europy to zwolnienie tempa wzrostu zakupów konsumenckich.
Lenovo znów na szczycie
Lenovo (łącznie z Fujitsu) odzyskało pierwsze miejsce na rynku PC w regionie EMEA z udziałem na poziomie 25,8 proc. (+0,2 pp r/r). Producent wzrost o 5,5 proc., dzięki większej sprzedaży zarówno w segmencie konsumenckim, jak i komercyjnym.
HP straciło pozycję lidera po spadku dostaw PC aż o -11 proc. r/r. To skutek problemów z dostępnością komponentów. Na plusie była natomiast sprzedaż konsumencka (+2,4 proc. r/r).
Dell utrzymał trzecią pozycję rosnąc o 8 proc. Dużey popyt na rynku komercyjnym (+16,4 proc. r/r) zrównoważył istne załamanie sprzedaży Della w segmencie konsumenckim (-36,3 proc. r/r).
Acer i Asus poprawili się głównie dzięki większej sprzedaży konsumenckiej.
Warto również zwrócić uwagę, że w krajach EMEA Apple nie mieści się w pierwszej piątce największych graczy na rynku komputerowym (globalnie ma wyższą pozycję).
Najwięksi producenci komputerów w regionie EMEA w II kw. 2021 r.
Producent | Dostawy w II kw. 2021 r. (mln szt.) | Udział w rynku w II kw. 2021 r. | Dostawy w II kw. 2020 r. (mln szt.) | Udział w rynku w II kw. 2020 r. | Wzrost rok do roku |
Lenovo (łącznie z Fujitsu) | 5,718 | 25,8% | 5,418 | 25,6% | 5,5% |
HP | 5,384 | 24,3% | 6,067 | 28,6% | -11,2% |
Dell | 2,998 | 13,5% | 2,776 | 13,1% | 8,0% |
Acer | 2,121 | 9,.6% | 1,712 | 8,1% | 23,9% |
Asus | 1,635 | 7,4% | 1,531 | 7,2% | 6,8% |
Inni | 4,342 | 19,6% | 3,696 | 17,4% | 17,5% |
W sumie | 22,199 | 100% | 21,199 | 100% | 4,7% |
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W magazynach nadal jest za dużo komputerów
Dopiero w II kw. 2023 r. można spodziewać się normalizacji - przewiduje CEO jednego z największych producentów.
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Zarządzanie danymi pociągnie wydatki na infrastrukturę
Są rozwiązania, które zapewnią ponad 50-procentowy wzrost inwestycji.
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Wzrost sprzedaży Lenovo zatrzymany po 10 kwartałach. Zysk w górę
Topniejący popyt na PC widać w wynikach Lenovo. Rosły natomiast inne biznesy.