Rynek komputerów: nadchodzi kolejny rok spadków
Firma badawcza IDC nie ma dobrych wieści dla dostawców sprzętu komputerowego. W całym 2013 r. przewiduje dwucyfrowy spadek sprzedaży. Przyszły rok również zakończy się na minusie.

IDC kolejny raz zrewidowało w dół swoją prognozę sprzedaży komputerów w 2013 r. Obecnie przewiduje spadek o 10,1 proc. w porównaniu z 2012 r., do 314,2 mln szt. W końcu sierpnia zakładano 9,7-procentowy dołek. W br. IDC odnotowano już dwucyfrowe spadki sprzedaży, ale w wynikach kwartalnych. W podsumowaniach rocznych jeszcze nie było tak źle.
Co gorsza nie ma co liczyć na szybkie ożywienie. W 2014 r. sprzedaż zmniejszy się o kolejne 3,8 proc. Dopiero potem ma być nieco lepiej. W 2017 r. dostawy sprzętu PC powinny sięgnąć 305 mln szt., czyli zbliżyć się do poziomu z 2008 r.
Przyczyny spadków opisano już dawno – konsumenci interesują się coraz bardziej smartfonami i tabletami. W segmencie biznesowym prognozowany dołek jest mniejszy (-5 proc.) niż w konsumenckim (-15 proc.) ponieważ część przedsiębiorców wymienia komputery z Windows XP, dla którego kończy się wsparcie, na nowsze. Wprawdzie badania IDC pokazują, że PC nadal jest preferowanym sprzętem komputerowym (średnio w ciągu dnia jest używany dłużej niż smartfony i tablety), ale internauci sięgają po niego coraz rzadziej. Dlatego m.in. wydłuża się cykl wymiany PC.
Dostawy komputerów w latach 2012 – 2017
Region |
Urządzenia |
2012 |
2013* |
2017* |
Rynki wschodzące |
Desktopy |
94.8 |
85.3 |
78.2 |
Rynki wschodzące |
Notebooki |
110.4 |
96.8 |
106.0 |
Rynki wschodzące |
Razem |
205.2 |
182.1 |
184.3 |
|
|
|
|
|
Rynki dojrzałe |
Desktopy |
53.5 |
50.3 |
42.7 |
Rynki dojrzałe |
Notebooki |
90.6 |
81.8 |
78.1 |
Rynki dojrzałe |
Razem |
144.1 |
132.0 |
120.8 |
|
|
|
|
|
Cały świat |
Desktopy |
148.3 |
135.6 |
121.0 |
Cały świat |
Notebooki |
201.1 |
178.6 |
184.1 |
Cały świat |
Razem |
349.4 |
314.2 |
305.1 |
*Prognoza
Źródło: IDC Worldwide Quarter PC Tracker, listopad 2013
Podobne aktualności
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Ostry spadek na rynku PC. „Zamówienia komercyjne są zagrożone”
Takiego dołka dawno nie było: -18 proc. Do 2023 r. negatywne czynniki nie ustąpią - zdaniem analityków.