Rozgrzany rynek monitorów zacznie się schładzać
Po wzroście w I poł. 2021 r. nadchodzi spowolnienie - zdaniem analityków.

Rynek odpocznie po wzroście przez 5 kwartałów z rzędu.
Sprzedaż monitorów do PC utrzymuje się na wysokim poziomie. W II kw. 2021 r. na rynek dostarczono ponad 35 mln urządzeń, o 11,2 proc. więcej niż rok temu, gdy już w pełni obowiązywały blokady związane z pandemią.
Podzespołów nadal za mało, ceny rosną
Podaż była jednak nadal ograniczona z uwagi na braki komponentów. Dotyczy to zwłaszcza czipów do paneli wyświetlaczy.
Z kolei coraz wyższe koszty transportu i wyzwania logistyczne spowodowały narastanie zaległości w zaopatrzeniu niektórych rynków.
Skutkiem tego wszystkiego były podwyżki cen.
Konsumenci i gracze najlepszymi kientami
Znaczną część popytu generowały zakupy monitorów do domów oraz do grania, na czym skorzystali producenci zorientowani na segment konsumencki, jak również mniejsze marki. Firmy spoza pierwszej piątki zwiększyły udział w rynku do blisko 36 proc., w porównaniu z 32,2 proc. przed rokiem.
Zakupy w segmencie biznesowym miały mniejszy udział niż w ub.r., co sugeruje, że popyt jest tutaj wciąż niepewny. Organizacje bardziej interesują się zamawianiem komputerów.
IDC spodziewa się stabilizacji cen komponentów do monitorów, ponieważ popyt spada, a niedobory podzespołów już zmniejszają się w drugiej połowie br.
To jest rok wielkiej górki
Według prognozy dostawy monitorów osiągną szczyt w 2021 r., sięgając ponad 147 mln szt. To najwięcej od 2012 r. Przewiduje się, że w kolejnych latach wolumeny zmniejszą się, ale powoli, osiągając poziom 139 mln szt. w 2025 r.
„Drugi kwartał 2021 r. zakończył pięć kolejnych kwartałów wzrostu w ujęciu rok do roku, z czego cztery w skali dwucyfrowej. Takiego rozmachu dotąd nie widzieliśmy w historii naszych badań” – podkreśla Jay Chou, kierownik ds. badań w IDC.
„Sądzimy jednak, że rynek wkrótce osiągnie punkt szczytowy. Popyt zacznie hamować w drugiej połowie 2021 r., a w latach 2022–2024 nastąpią niewielkie spadki” – uważa ekspert.
Tym niemniej długoterminowe prognozy są lepsze w porównaniu z czasami przed Covid. Co istotne, baza urządzeń powiększyła się dzięki popularności zdanej pracy i nauki.
Prognoza dla rynku monitorów

Najwięksi dostawcy monitorów w II kw. 2021 r.
Producent | Dostawy w II kw. 2021 r. (mln szt.) | Udział w rynku w II kw. 2021 r. | Dostawy w II kw. 2020 r. (mln szt.) | Udział w rynku w II kw. 2020 r. | Wzrost rok do roku |
1. Dell | 7,549 | 21,5% | 6,365 | 20,2% | +18,6% |
2. Lenovo | 4,164 | 11,9% | 3,08 | 9,8% | +35,2% |
3. TPV | 3,712 | 10,6% | 4,919 | 15,6% | -24,5% |
4. HP | 3,543 | 10,1% | 4,514 | 14,3% | -21,5% |
5. Samsung | 3,537 | 10,1% | 2,5 | 7,9% | +41,5% |
Inni | 12,569 | 35,8% | 10,168 | 32,2% | +23,6% |
W sumie | 35,074 | 100,0% | 31,547 | 100,0% | +11,2% |
Podobne aktualności
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