Rośnie sprzedaż smartfonów, bo ceny idą w dół
W III kw. br. sprzedaż smartfonów na świecie zwiększyła się o 15,5 proc. - ustalił Gartner. Sprzęt kupują głównie klienci na rynkach wschodzących, bo jest coraz taniej.

Według Gartnera w minionym kwartale klienci końcowi kupili na całym świecie 352,8 mln smartfonów wobec 305,4 mln szt. rok wcześniej. Za wzrostem stoją przede wszystkim użytkownicy w krajach rozwijających się. Ceny smartfonów spadły do takiego poziomu, że sporo osób wymienia na nie swoje zwykłe komórki. Na rynkach wschodzących sprzedaż zwiększyła się o 18,4 proc., a na dojrzałych – o 8,2 proc.
Najwięcej smartfonów w III kw br. sprzedał Samsung, notując wzrost o 14,6 proc. w porównaniu z III kw. ub.r. Apple poprawiło się 20,6 proc. Największy wzrost odnotowało natomiast Huawei. Awansowało na pozycję nr 3 na światowym rynku, zwiększając udział z 2,5 proc. do 7,7 proc. Spadła sprzedaż Lenovo, które znalazło się poza pierwszą trójką największych producentów, zmniejszając udział z 7 proc. w ub.r. do 4,9 proc. w br.
Największy udział w rynku mają smartfony z Androidem – 84,7 proc. wobec 83,3 proc. rok wcześniej. Drugi jest Apple (iOS) – z 12,5 proc. na 13,1 proc. Oba systemy zyskały kosztem Windowsa i Blackberry. Telefony z systemem Microsoftu w III kw. br. miały dużo mniejsze wzięcie niż w ub.r. – ich sprzedaż zmniejszyła się o 35 proc., a udział w rynku stopniał z 3 proc. do 1,7 proc.
Sprzedaż
smartfonów na świecie w III kw. 2015 r.
Producent |
III kw. 2015 r. mln szt. |
Udział w rynku w III kw. 2015 r. (%) |
III kw. 2014 r. mln szt. |
Udział w rynku w III kw. 2014 r. (%) |
Samsung |
83,586 |
23,7 |
72,929 |
23,9 |
Apple |
46,062 |
13,1 |
38,186 |
12,5 |
Huawei |
27,262 |
7,7 |
15,935 |
5,2 |
Lenovo* |
17,439 |
4,9 |
21,314 |
7,0 |
Xiaomi |
17,197 |
4,9 |
15,772 |
5,2 |
Inni |
161,296 |
45,7 |
141,246 |
46,3 |
Razem |
352,844 |
100,0 |
305,384 |
100,0 |
*razem z
Motorolą
Źródło:
Gartner
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Europejski rynek smartfonów zanurkował o 16 proc.
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