Rośnie biznes aplikacji mobilnych
W ciągu roku liczba osób zaangażowanych w biznes związany z 'apps' wzrosła w UE o ponad 20 proc. – wynika z danych Vision Mobile. Sprzedaż również jest coraz większa.

Według firmy badawczej produkcja “apps”, czyli aplikacji mobilnych (w tym związanych z Internetem Rzeczy), to szybko rosnący przemysł – w Unii Europejskiej w tym biznesie pracuje obecnie ok. 670 tys. osób (przy tworzeniu i dystrybucji aplikacji oraz związanych z nimi produktów i usług). To o 26 proc. więcej niż w 2013 r. Vision Mobile szacuje, że w 2014 r. biznes związany z „apps” wniesie 16,5 mld dol. do produktu brutto UE. Na całym świecie przychody z aplikacji i usług mają wynieść 86 mld dol., co w porównaniu z 2012 r. oznacza roczny wzrost na poziomie 12 proc. Spada jednak udział Europy (19 proc. światowych przychodów w br.) na rzecz azjatyckich wytwórców. W Europie przychody w 2016 r. mają sięgnąć 58 mld dol. Zdaniem analityków sprzedaż „apps” w najbliższych latach będzie rosnąć w 5 obszarach: aplikacje dla różnych branż, „apps” związane z produktywnością, mobilne rozwiązania SaaS, aplikacje na indywidualne zamówienie oraz oprogramowanie do zarządzania urządzeniami i aplikacjami mobilnymi.
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