Aktualności
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Dodano: 2019-08-16 09:48
Reklamowa ofensywa Media Expert
Detalista przeznaczył na reklamy kilkanaście mln zł więcej niż w ub.r.
Sklepy z elektroniką w lipcu br. przeznaczyły na reklamę 93,6 mln zł – ustalił Instytut Monitorowania Mediów. Oznacza to znaczny wzrost nakładów w porównaniu z ub.r. (78,7 mln zł w lipcu 2018 r.). Dane obejmują reklamy w tradycyjnych mediach – prasie, radiu i telewizji – oraz koszty według stawek cennikowych. Nie uwzględniają internetu.
Za znacznie większymi liczbami niż w poprzednim roku stoi przede wszystkim Media Expert. Mimo wakacyjnego miesiąca detalista przeznaczył na reklamy ponad 42 mln zł, podczas gdy rok wcześniej była to suma 26 mln zł – według wyliczeń IMM. Nieznacznie więcej wydał RTV Euro AGD (24,2 mln zł wobec 22,6 mln zł w ub.r.). Z kolei kwota nakładów Neonetu okazała się o połowę mniejsza niż poprzednio. W lipcu br. do pierwszej piątki reklamodawców wszedł iSpot.
Wydatki reklamowe sieci detalicznych z elektroniką w lipcu 2019 r.*
Media Expert – 42,4 mln zł
RTV Euro AGD – 24,2 mln zł
Media Markt – 17,3 mln zł
Neonet – 8,7 mln zł
iSpot – 380,7 tys. zł
*Wydatki w prasie, radiu i telewizji według stawek cennikowych
Źródło: Instytut Monitorowania Mediów
Podobne aktualności
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Deprecated: Creation of dynamic property Timber\Image::$guid is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
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Deprecated: Creation of dynamic property Timber\Image::$post_mime_type is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$comment_count is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$filter is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$image_meta is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$_wp_attachment_metadata is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$_wp_attachment_image_alt is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$post_date_gmt is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$comment_status is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
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Deprecated: Creation of dynamic property Timber\Image::$post_password is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$post_name is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$to_ping is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$pinged is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$post_modified is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$post_modified_gmt is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$post_content_filtered is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$guid is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$menu_order is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$post_mime_type is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$comment_count is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$filter is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
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Dodano:
2022-11-17 17:48
Media Markt modernizuje swoje polskie sklepy
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Deprecated: Creation of dynamic property Timber\Image::$image_meta is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
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Deprecated: Creation of dynamic property Timber\Image::$post_password is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$post_name is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$to_ping is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$pinged is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$post_modified is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$post_modified_gmt is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$post_content_filtered is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$guid is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$menu_order is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
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Deprecated: Creation of dynamic property Timber\Image::$_wp_attachment_metadata is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
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Dodano:
2022-09-09 13:43
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