Polska: sprzedaż PC o 20 proc. w dół
Są dane za I kw. br.

Sprzedaż komputerów na polskim rynku spadła o 20,5 proc. w I kw. br. wobec analogicznego okresu poprzedniego roku – według danych z panela dystrybucyjnego Contextu. W ujęciu wartościowym sprzedaż liczona w złotych stopniała w mniejszej skali, o 12,6 proc.
Mniejszy spadek obrotów niż wolumenu jest związany z większym zainteresowaniem urządzeniami z wyższych półek cenowych. Ten trend według Contextu widać w Europie Zachodniej, gdzie średni spadek w ujęciu ilościowym był o wiele mniejszy niż w Polsce (-2,4 proc.). Wielkość obrotów poszła natomiast w górę o 8,3 proc. – według danych zebranych przez Context od dystrybutorów.
W zachodniej Europie średnia cena sprzedaży komputera wyniosła 553 euro (ok. 2,3 tys. zł), o 11 proc. więcej niż przed rokiem. ASP rośnie według Contextu od III kw. 2016 r., co jest związane z wahaniami kursów walut, podwyżkami cen urządzeń w związku z droższymi komponentami oraz większym popytem na droższe modele gamigowe wśród konsumentów oraz na laptopy z górnej półki w firmach.
Sprzedaż komputerów w wybranych krajach w I kw. 2017 r. – dane z panela dystrybucyjnego Contextu
|
Wzrost rok do roku w ujęciu ilościowym |
Wzrost rok do roku w ujęciu wartościowym (w walutach lokalnych) |
Kraj |
I kw. 2017 r. |
I kw. 2017 r. |
Niemcy |
2,6% |
9,2% |
Wielka Brytania |
-9,8% |
14,6% |
Włochy |
-10,0% |
-2,0% |
Francja |
0,3% |
4,1% |
Hiszpania |
-0,8% |
6,2% |
Polska |
-20,5% |
-12,6% |
Holandia |
1,8% |
8,4% |
Szwajcaria |
7,5% |
20,9% |
Szwecja |
-6,5% |
5,0% |
Portugalia |
-8,8% |
1,4% |
Austria |
3,4% |
8.9% |
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Resellerzy chwalą dystrybutorów
Partnerzy wysoko cenią to, co robią dla nich dystrybutorzy. Z jednym wyjątkiem.
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Polska w czołówce wzrostów na rynku drukarek
Wartość sprzedaży w dystrybucji zwiększyła się dwucyfowo w końcu II kw. br.
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Polski rynek drukarek wyszedł na plus
Odrodziła się sprzedaż konsumencka. Wyższe okazały się zarówno wolumeny, jak i przychody.