Polacy kupują elektronikę za granicą
Elektronika to trzecia pod względem popularności kategoria produktów kupowanych w zagranicznych e-sklepach przez polskich klientów. Kuszą przede wszystkim niskie ceny.

W badaniu „Dostępność marek w Europie Środkowej i Wschodniej” PayPal zapytał polskich respondentów, co kupują za granicą. Na elektronikę wskazało 15 proc. Więcej osób kupuje „dobra wirtualne” i oprogramowanie (23 proc.) oraz „inne” produkty (39 proc.). Sprzęt elektroniczny okazał się bardziej pożądanym towarem w zagranicznych e-sklepach niż ubrania i kosmetyki.
Wśród najchętniej zamawianych marek dominują znani producenci: Acer, Asus, Samsung, Sony i Apple. Polacy kupują elektronikę przede wszystkim w krajach UE (36 proc.), ale sporo osób zamawia sprzęt w Azji (23 proc.) i USA (20 proc.). Sklepy azjatyckie wybierają zwykle klienci poszukujący tańszej alternatywy dla markowych urządzeń.
Dlaczego Polacy wolą zagraniczne e-sklepy? Głównie dlatego, że są tańsze. Na atrakcyjną cenę wskazało 44 proc. respondentów (odpowiedzi dotyczą wszystkich kategorii produktów). Drugim najważniejszym powodem wyboru sprzedawcy w innym kraju jest brak danej marki lub odpowiedniego modelu na naszym rynku. Prawie 28 proc. badanych nie znalazło potrzebnego produktu w Polsce, a 14 proc. udało się na wirtualne zakupy za granicę poszukując konkretnej wersji. Jeśli chodzi o poszczególne kraje, to najpopularniejsze są zakupy online w USA, na drugim miejscu jest Wielka Brytania.
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