NPD: ultracienkie laptopy podbiją rynek
Do 2015 r. sprzedaż supercienkich laptopów wzrośnie 20-krotnie – przekonuje firma badawacza NPD DisplaySearch.

Ultracienkie laptopy NPD DisplaySearch definiuje jako urządzenia o grubości mniejszej niż 21 mm (jeśli mają ekran większy niż 14 cali) lub 18 mm (w przypadku modeli z wyświetlaczem o przekątnej poniżej 14 cali). W tym przedziale mieszczą się m.in. ultrabooki i MacBooki Air Apple’a. Według firmy badawczej w 2015 r. na światowy rynek zostanie dostarczonych 65 mln takich urządzeń wobec 3,4 mln w 2011 r.
NPD stwierdza, że na razie supercienkie laptopy nie wzbudziły entuzjazmu klientów ze względu na wysokie ceny. Poza tym nadal za mało różnią się od standardowych modeli. Zdaniem firmy badawczej ceny będą jednak spadać, ponieważ rozwój segmentu „ultra-slim” powinien przyczynić się do obniżenia kosztów komponentów. Postęp w technologii produkcji cienkiego szkła i montażu ma zmniejszyć koszt paneli, które należą do najdroższych podzespołów. Ponadto urządzenia kolejnych generacji zainteresują klientów ze względu na większą wydajność – przewiduje NPD. Według firmy badawczej sprzedaż laptopów „ultra-slim” przyspieszy po wprowadzeniu na rynek nowych procesorów w 2013 r. (wówczas pojawią się układy Intel Core czwartej generacji – Haswell). Popularność ultracienkich laptopów ma być elementem fundamentalnej zmiany na rynku, która już się dokonuje – użytkownicy potrzebują lżejszych urządzeń, które dłużej pracują na baterii, stąd popularność tabletów.
– Ultracienkie notebooki są odpowiedzią na tablety i dążeniem do zapewnienia równowagi między wydajnością a wygodą – mówi Richard Shim, analityk NPD DisplaySearch.
Według NPD DisplaySearch tablety mają przed sobą bardzo dobrą przyszłość. W 2016 r. ich sprzedaż będzie większa niż notebooków – prognozuje firma.
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Notebooki: Lenovo ucieka HP. Dell liderem wzrostów
Sprzedaż notebooków w I kw. 2022 r. skurczyła się o 7 proc. r/r, jednak wynik wygląda lepiej, niż wydaje się na pierwszy rzut oka.
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Ostre hamowanie na rynku laptopów
Zanosi się na to, że będzie to rok spadku sprzedaży notebooków.
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Dostawy notebooków będą stabilne przez kolejnych 5 lat
Dobra prognoza dla sprzedawców. Popyt na notebooki utrzyma się na wysokim poziomie w najbliższych latach.