Aktualności
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Dodano: 2016-11-08 12:52
Nowa marka smartfonów w Polsce
Nelro Data została wybrana do wprowadzenia na polski rynek kolejnej marki smartfonów.
Nelro Data uzyskała status autoryzowanego dystrybutora marki Nubia w Polsce. Jest to licencjonowany brand ZTE. Umowa dystrybucyjna została podpisana z Nubia Technology GmbH. Na początek do oferty trafią trzy smartfony – Z9 Mini, Z9 Max i Z11 Mini.
"Na pytanie o motywy jakie kierowały decydentami po stronie Nubii, aby powierzyć nam swój asortyment, mogę wymienić kilka najważniejszych. Na pewno kreatywność, rozbudowane kanały sprzedaży, szybkość podejmowania decyzji oraz wsparcie marketingowe” – twierdzi Łukasz Pacholski, wiceprezes grupy Nelro Data.
Marka Nubia została utworzona w 2012 r. W 2015 r. sprzedano 10 mln smartfonów na takich rynkach jak Chiny, Rosja i Indonezja, co oznacza dwukrotny wzrost wobec 2014 r.
ZTE w tym roku postawił na ekspansję marki Nubia w Europie (a także w Azji Południowo-Wschodniej i Ameryce Łacińskiej). Celem jest osiągnięcie pozycji numer 5 na światowym rynku smartfonów pod względem sprzedaży ilościowej. Chiński koncern nie żałuje środków na promocję. W maju br. ambasadorem marki Nubia został Christiano Ronaldo, co ma zwiększyć rozpoznawalność brandu na kontynencie. Gwiazdor Realu Madryd reklamuje chińskie smartfony za – jak się przypuszcza – gażę na poziomie 4 mln dol.
Podobne aktualności
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Dodano:
2022-11-17 16:22
ZTE podpisał umowę dystrybucyjną z CK Mediator Polska
Polska firma będzie poszerzać portfolio chińskiego producenta.
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Dodano:
2022-01-19 11:00
Włącz sieć 5G w swoim domu z routerami ZTE
Praca zdalna w polskich domach ma szansę w tym roku zdecydowanie przyśpieszyć. Infrastruktura sieci 5G obejmie swoim zasięgiem już ponad 70 proc. gospodarstw domowych. Na polskim rynku jest już pierwsza kompleksowa oferta urządzeń dedykowana dla tej technologii. Opracowała ją firma ZTE – lider w kategorii routerów LTE i 5G w Polsce, która dostarcza ją na rynek dzięki współpracy z dystrybutorem AB S.A.
