Neonet: świąteczne trendy
Detalista przybliżył preferencje zakupowe klientów widoczne w okresie przedświątecznym w sklepach sieci.

Według Łukasza Giewartowskiego, dyrektora Działu Zarządzania Ofertą w Neonecie, hitem tegorocznego sezonu są smartfony. Najpopularniejszym modelem okazał się Samsung Galaxy S5. Chętnie kupowane są pendrive’y z podwójnymi końcówkami (USB i mikro-USB), dyski sieciowe do chmury i konsole PlayStation 4 i Xbox One. W przypadku AGD najpopularniejszym podarunkiem są produkty pochodzące z działu SDA, takie jak ekspresy do kawy czy blendery.
Prezenty są coraz częściej nabywane w zestawach. Wyraźny wzrost widać w stosunku liczby sprzedawanych gier do zakupionych konsol. W okresie listopad-grudzień 2013 r. średnio sprzedawano 3,2 gry na jedną konsolę, natomiast w tych samych miesiącach 2014 r. wskaźnik ten wzrósł do 5,5.
Według Neonetu zbyt produktów Consumer Electronics wzrósł o blisko 100 proc. w okresie przedświątecznym 2013 r. W 2014 roku prognozowany jest jeszcze wyższy wynik.
W dziale GSM w 2013 r. i 2014 r. sprzedaż zwiększyła się o ponad 100 proc. W sekcji IT wzrost według Neonetu jest jeszcze większy. Klienci kupili o ok. 80 proc. więcej nawigacji.
W dużych miastach (pow. 200 tys. mieszkańców) w sklepach Neonetu zarówno w 2013 r., jak i w 2014 r. zaobserwowano większy udział produktów elektroniki konsumenckiej niż w mniejszych gminach. Z kolei w przypadku sprzętu IT jego udział w miastach liczących powyżej 200 tys. mieszkańców jest niższy niż w mniejszych ośrodkach.
Udział zakupów AGD w największych miastach (pow. 200 tys. mieszkańców) jest mniejszy niż w pozostałych rejonach. W innych branżach nie są widoczne wyraźne różnice w strukturze sprzedaży – informuje Neonet.
Według Neonetu smartfony, podobnie jak konsole, kupowane są głównie w okresie poświątecznych wyprzedaży – zwłaszcza w pierwszym dniu po świętach. Tablety sprzedają się najlepiej na początku grudnia. Na kilka dni przed Gwiazdką klienci chętnie sięgają natomiast po drobne prezenty. Telewizory kupują od połowy grudnia.
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