Na tabletach nie da się zarobić?
ViewSonic poinformował, że wycofuje się z rynku tabletów konsumenckich, bo jest na nim za ciasno, a partnerom trudno zarobić na urządzeniach. Firma ma dla nich lepszą ofertę.

ViewSonic porzuca produkcję swojego konsumenckiego tabletu ViewPad. Będzie projektował nowy sprzęt wyłącznie z myślą o konkretnych branżach. Zdaniem firmy zapotrzebowanie na nowe urządzenia jest m.in. w transporcie i gastronomii (gdzie tablety mogą służyć jako cyfrowe menu). ViewSonic podkreśla, że nowa strategia jest korzystna dla partnerów i umożliwi im oferowanie konkurencyjnych produktów, co – jak się okazało – jest trudne na rynku konsumenckim.
Według producenta próba wywalczenia lepszej pozycji w segmencie konsumenckim to trudne zadanie. Rynek jest chaotyczny i przepełniony, a konkurencja jeszcze się zaostrza. Producentom i sprzedawcom niełatwo jest wyróżnić się w masie podobnych urządzeń (nie dotyczy to oczywiście Apple’a), a partnerom trudno zarabiać tabletach dla użytkowników indywidualnych. Zdaniem ViewSonika ucieczka w nisze rynkowe przyniesie im większe profity.
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Tablety: dwie marki są najbardziej odporne na spadki
Na idącym w dół rynku (-16 proc. w III kw. br.) kluczową umiejętnością dla producentów będzie pokonanie presji inflacyjnej.
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Słabnie rynek tabletów. Android z najniższym udziałem od 10 lat
Rynek tabletów zanurkował o 15 proc. w II kw. 2022 r. Jednak jest sprzęt, na który popyt nadal jest silny.
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Lenovo i HP zdominowały rynek PC na zachodzie Europy
Łącznie mają ponad 50 proc. udziałów. Dostawy PC w I kw. br. nieznacznie spadły i na hamowanie zanosi się w całym roku.