Microsoft WPC 2012: imperium kontratakuje
(CRN Polska - bezpośrednia relacja z Toronto) System operacyjny Windows 8 w wersji RTM (release to maufacturers) zostanie udostępniony partnerom koncernu na początku sierpnia br. – zapowiedział Steve Ballmer, prezes Microsoftu, podczas otwarcia Worldwide Partner Conference 2012 w Toronto.

Użytkownicy końcowi będą mogli kupić nową wersję systemu w końcu października br. Ballmer podkreślił, że Windows 8 będzie od razu dostępny w 109 językach.
W spotkaniu bierze udział ponad 16 tys. partnerów koncernu (najwięcej w historii WPC). Szef Microsoftu przedstawił szereg nowych produktów i usług, które ukażą się w kolejnych 12 miesiącach. Jego zdaniem będą miały wyjątkowy wpływ na rozwój biznesu ponad 640 tys. partnerów firmy na całym świecie.
– Nigdy w całej historii Microsoftu nie mieliśmy tylu produktów i usług, jakie będziemy mieli w naszym portfolio w nadchodzącym roku. Partnerzy Microsoftu będą mogli zarabiać na sprzedaży takich rozwiązań, jak: Windows 8, Windows Phone 8, Windows Server 2012, Windows Azure i Office 365. To będzie jeden z najważniejszych okresów w całej naszej historii – mówił Steve Ballmer.
Wyzwanie dla Apple
Obecni na WPC 2012 resellerzy i integratorzy, których pytaliśmy o wrażenia, szczególnie mocno podkreślają wagę premiery Windows 8 dla ich biznesu. Swoje nadzieje wiążą z tym, że nowy system Microsoftu będzie pracował w bardzo wielu rodzajach urządzeń – tabletach, ultrabookach, smartfonach, a także desktopach z dotykowymi monitorami.
– To dla nas, jako partnerów Microsoftu, duża szansa na dotarcie z ofertą do każdego typu użytkownika, zarówno domowego, jak też biznesowego. Dzięki Windows 8 zapewnimy im rozrywkę, pełną mobilność, a także bezpieczne środowisko biznesowe. Dzięki temu Microsoft będzie mógł udanie konkurować z Apple’m, który koncentruje się na określonej, stosunkowo wąskiej grupie produktów. Windows 8 daje użytkownikom znacznie więcej możliwości, niż ekosystem Apple’a, co jest oczywiście korzystne dla resellerów – powiedział nam Wolfgang Klein, Managing Director Reply AG.
Podczas pierwszego dnia WPC 2012 Tami Meller, wiceprezes Microsoftu, zaprezentowała między innymi 32-gigabajtowego pendrive’a, który może pomieścić spersonalizowany pulpit użytkownika Windows 8. Dzięki niemu każdy będzie mógł korzystać ze swojego systemu na dowolnym urządzeniu kompatybilnym z Windows 8. Pamięć USB jest oczywiście zabezpieczona przed nieautoryzowanym dostępem.
Nowy sposób fakturowania Office 365
Przedstawiciele Microsoftu podkreślali także ogromne znaczenie cloud computingu dla dalszej współpracy z kanałem partnerskim. Steve Ballmer powiedział, że każdego miesiąca koncern zyskuje 1000 nowych partnerów, którzy działają w tym modelu. Uczestnicy WPC 2012 brawami nagrodzili informację o wejściu w życie procedury Office 365 Open, która umożliwia resellerom i integratorom bezpośrednią sprzedaż tego produktu i samodzielne pobieranie opłat od korzystających z niego użytkowników (tak, jak ma to miejsce w przypadku większości innych produktów Microsoftu). Do tej pory partnerzy koncernu, którzy brali udział w sprzedaży Office 365 i pomagali w implementacji oprogramowania, wystawiali rachunek Microsoftowi, który wypłacał im należną część marży na zasadzie paid back. Taki model płatności wiązał się z niepotrzebną papierkową robotą i był dla resellerów mało niewygodny. Przedstawiciele Microsoftu podkreślają, że wprowadzone zmiany to sygnał, że wbrew obawom niektórych resellerów i integratorów, kanał partnerski jest bardzo ważny w przypadku takiego produktu, jak Office 365.
– Trzy na cztery licencje na Office 365 są sprzedawane przy udziale partnerów. Produkt ten ma szansę stać się najszybciej rozwijającym się, pod względem sprzedaży, rozwiązaniem z naszej oferty – mówił Kurt DelBene, szef Microsoft Office Division.
Przejęcie Perceptive Pixel
Microsoft ogłosił także przejęcie firmy Perceptive Pixel, która specjalizuje się w rozwoju technologii multidotyku na dużych ekranach. Podczas WPC 2012 Jeff Han, założyciel PP, prezentował możliwości Windows 8 na 82-calowym monitorze pracującym w rozdzielczości HD. W czasie rzeczywistym przeskakiwał pomiędzy dokumentami, plikami graficznymi czy kanałami telewizyjnymi. Zdaniem Kurta DelBene’a, to szansa dla partnerów Microsoftu na nowe kontrakty w takich segmentach rynku, jak edukacja (multimedialne lekcje) czy przemysł (projektowanie urządzeń). Prezentacja Jeffa Hana, kojarzyła się uczestnikom WPC 2012 ze scenami z filmu „Raport mniejszości”, w którym Tom Cruise efektownie „żonglował” cyfrowymi obrazami.
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