Microsoft ma najlepszą reputację
W badaniu 2012 CSR RepTrak - światowym rankingu firm o najlepszej reputacji w obszarze CSR (Społeczna Odpowiedzialność Biznesu) - Microsoft zajął 1. miejsce. Google uznano na najlepsze miejsce pracy.

Ranking został przygotowany przez firmę konsultingową Reputation Institute, na podstawie opinii 47 tys. konsumentów w 15 krajach, którzy oceniali 100 światowych marek w oparciu o następujące kryteria:
-’Obywatelstwo’: czy firma wspiera ważne dla państwa obszary i dba o ochronę środowiska
– 'Ład korporacyjny’: czy jest zarządzana w sposób odpowiedzialny, podejmuje etyczne działania, jest otwarta i transparentna we wszystkich obszarach biznesu
– 'Miejsce pracy’: czy jest atrakcyjnym miejscem pracy.
Microsoft otrzymał najwyższą ocenę w rankingu ogólnym (74,48 pkt), zajął także pierwsze miejsce w kategorii 'Ład korporacyjny’. Google (nr 2, ubiegłoroczny zwycięzca w głównym zestawieniu) został uznany za najlepsze miejsce pracy. 'Obywatelstwo’ najbardziej doceniono w Walt Disney Company (nr 3 na ogólnej liście). W pierwszej dziesiątce głównego rankingu firm o najlepszej reputacji zmieściła się jeszcze jedna korporacja IT – Sony (nr 8, w 2011 r. nr 6). Na pozycji 11 sklasyfikowano IBM, a na 12 – Intela. Na 14. miejscu znalazł się Canon, a na 17. – Panasonic.
– Od wielu lat realizujemy w Polsce globalny program odpowiedzialności społecznej, dostosowany do lokalnych potrzeb – komentuje wyniki Marek Kosycarz, dyrektor ds. odpowiedzialności społecznej w Microsofcie.
Według Kaspera Ulf Nielsena z Reputation Institute gotowość klientów do kupowania, rekomendowania, inwestowania czy chęci podjęcia pracy w 60 proc. zależy od postrzegania firmy, a tylko w 40 proc. od tego, w jaki sposób oceniają jej produkty.
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