Microsoft goni Samsunga i Apple’a
W I kwartale 2013 r. Microsoft sprzedał 900 tys. tabletów Surface. Dało mu to 1,8 proc. udziału w światowym rynku – ustaliło IDC.

Według firmy badawczej w minionym kwartale na rynek dostarczono 49,2 mln tabletów, przebijając wynik z całej I poł. 2012 r. (zaś wzrost w porównaniu z I kw. ub.r. wyniósł 142,4 proc.). Najwięcej sprzedał Apple (19,5 mln iPadów), ale jego udział w rynku spadł po raz pierwszy poniżej 40 proc. Drugi w kolejności Samsung dostarczył blisko 4 razy więcej tabletów niż rok wcześniej. Poprawił się także w porównaniu z IV kw. 2012 r., głównie dzięki popularności modeli mniejszych rozmiarów i większemu zapotrzebowaniu na swoje smartfony (co stwarzało okazję do oferowania obu produktów w pakiecie). Asus wyprzedził Amazona, m.in. za sprawą Nexusa 7.
Do piątki największych dostawców wszedł Microsoft, dostarczając na rynek 900 mln tabletów Surface (zarówno w wersji RT – z Windows RT, jak i Pro, czyli z Windows 8). Zdaniem IDC wiele z tych urządzeń to wersje Pro (nie podano jednak, ile), które weszły na rynek w lutym br. (najpierw w USA i Kanadzie). Według IDC łączne dostawy tabletów z Windows 8 i Windows RT wszystkich producentów przekroczyły 1,8 mln szt. w I kw. 2013 r.
Ostatnio mówi się o wprowadzeniu na rynek 7-calowych modeli z „Ósemką”, ale zdaniem analityka IDC, Ryana Reitha, sam rozmiar nie jest zaletą. – Rynek zmierza w kierunku urządzeń 7-8 calowych, ale dla Microsoftu największym wyzwaniem jest komunikacja z klientami i konkurencja cena. Jeśli te problemy zostaną rozwiązane, razem z większym zróżnicowaniem rozmiarów, Microsoft może zrobić dalszy postęp w 2013 r. i później. – stwierdził Reith.
Dostawy tabletów w I kw. 2013 r.
Producent |
Dostawy w I kw. 2013 r. (mln szt.) |
Udział w rynku w I kw. 2013 r. |
Dostawy w I kw. 2012 r. (mln szt.) |
Udział w rynku w I kw. 2012 r. |
Wzrost rok do roku |
1. Apple |
19.5 |
39.6% |
11.8 |
58.1% |
65.3% |
2. Samsung |
8.8 |
17.9% |
2.3 |
11.3% |
282.6% |
3. Asus |
2.7 |
5.5% |
0.6 |
3.1% |
350.0% |
4. Amazon.com Inc. |
1.8 |
3.7% |
0.7 |
3.6% |
157.1% |
5. Microsoft |
0.9 |
1.8% |
0.0 |
N/A |
N/A |
Pozostali |
15.5 |
31.5% |
4.9 |
24.1% |
216.3% |
Razem |
49.2 |
100.0% |
20.3 |
100.0% |
142.4% |
Źródło: IDC Worldwide Tablet Tracker, maj 2013 r.
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