Media Markt wypożycza sprzęt
Detalista wprowadził nową usługę.

Sieć Media Markt wprowadziła usługę wynajmu sprzętu w Niemczech. W ofercie ma ok. 500 produktów, w tym notebooki, smartfony, konsole, kamery, a nawet drony. Urządzenia można wypożyczyć co najmniej na 1
miesiąc. Np. w przypadku okularów VR z wyższej półki jest to koszt 69,90 euro. Pomysł jest związany z tym, że spora grupa klientów chce korzystać z najnowszych urządzeń, ale niekoniecznie ma zamiar je kupować.
„W wielu branżach wynajem nie jest niczym nadzwyczajnym. Naszym zdaniem nadszedł czas, by Media Markt zaoferował taką możliwość także w przypadku elektroniki" – oświadczył dyrektor operacyjny Media Saturna w Niemczech, Lennart Wehrmeier.
Za Odrą usługa wynajmu sprzętu w detalu nie jest już nowością, ale ostatnio ten trend zyskuje na znaczeniu – na rynek wchodzą najwięksi gracze. Media Saturn zdecydował się wynajmować elektronikę wkrótce po tym, jak w Niemczech taką usługę wprowadził dom sprzedaży wysyłkowej Otto, który jest jednym z liderów branży. Z wypowiedzi zarządu Otto również wynika, że rynek dojrzewa do takiej oferty. "To właściwy moment, aby przetestować gotowość konsumentów do wynajmu urządzeń" – stwierdził menedżer z zarządu Otto.
Media Saturn poinformował, że na razie nie planuje wprowadzenia usługi wynajmu w Polsce, natomiast z uwagą będzie obserwować reakcje klientów na ofertę w Niemczech.
Podobne aktualności
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Media Markt modernizuje swoje polskie sklepy
„Sklepy stacjonarne są bardzo ważnym filarem naszego biznesu” – zapewnia prezes.
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