Małe PC: mniejsza sprzedaż w Polsce
W I kw. br. spadła sprzedaż małych desktopów w dystrybucji.

Sprzedaż urządzeń z kategorii mini PC na polskim rynku zmniejszyła się w I kw. 2017 r. o 6,4 proc. w porównaniu z analogicznym okresem ub.r. – ustalił Context na podstawie danych z panela dystrybucyjnego.
Tymczasem na zachodzie Europy odnotowano odmienny trend – klienci największych dystrybutorów kupili o 26 proc. małych komputerów więcej niż niż rok wcześniej, podczas gdy cały rynek desktopów odnotował 7-procentowy spadek. W rezultacie udział mini PC w kategorii stacjonarnych PC wzrósł już do 25 proc. z 18 proc. w I kw. 2016 r.
W ocenie analityka Contextu rosnąca popularność małych PC jest związana z wygodą z korzystania z takich urządzeń, ze względu na to, że są małe, lekkie, zajmują niewiele miejsca, a przy tym rośnie wydajność takich maszyn. „Wielu producentów bardziej skoncentrowało się na tej kategorii z uwagi na rosnący popyt” – zauważa analityk. Trzej liderzy rynku: HP, Intel i Lenovo, odnotowali na zachodzie Europy w ciągu roku wzrosty sprzedaży odpowiednio o 47 proc., 8 proc. i 78 proc.
Sprzedaż mini PC w wybranych krajach europejskich
Kraj |
Wzrost sprzedaży w I kw. 2017 r. (rok do roku) |
Niemcy |
0.0% |
Wielka Brytana |
-23.6% |
Włochy |
-19.1% |
Francja |
-6.4% |
Hiszpania |
13.1% |
Holandia |
13.0% |
Szwajcaria |
-5.3% |
Polska |
-6.4% |
Szwecja |
-21.5% |
Dania |
3.9% |
Austria |
-5.9% |
Belgia |
-18.3% |
Portugalia |
-19.5% |
Norwegia |
-6.3% |
Irlandia |
-42.0% |
Finlandia |
-8.4% |
Źródło: Context, panel dystrybucyjny
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Polska w czołówce wzrostów na rynku drukarek
Wartość sprzedaży w dystrybucji zwiększyła się dwucyfowo w końcu II kw. br.
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Polski rynek drukarek wyszedł na plus
Odrodziła się sprzedaż konsumencka. Wyższe okazały się zarówno wolumeny, jak i przychody.