Kupią, bo chcą wygody
Z badania zleconego przez D-Linka wynika, że najważniejszym czynnikiem wyboru sprzętu i technologii przez klientów jest wygoda. Widać duże zapotrzebowanie na szybki Internet w domu.
Wyniki badania „Modern Life. Connected”, przeprowadzonego przez OnePoll (wzięło w nim udział 1500 konsumentów i użytkowników w firmach w Europie) pokazują, że wielu użytkowników potrzebuje lepszego łącza internetowego w domu – nie jest z niego zadowolonych 38 proc. respondentów. Najbardziej irytują ich przerwy podczas rozmów wideo (ponad 60 proc.). Według D-Linka ten problem może rozwiązać Internet w standardzie AC, czyli jest spory potencjał popytu na nowe routery tego typu (2 na 3 osoby nadal używają routera od dostawy Internetu).
Badanie pokazuje ponadto, że 64 proc. badanych chce szybkiej sieci w domu, aby móc bez przeszkód pracować. Coraz częstszym zjawiskiem jest łączenie się z Internetem prywatnych mobilnych urządzeń w pracy – korzysta z nich 6 na 10 respondentów (62 proc.). Najpopularniejsze są smartfony, których używa połowa ankietowanych, na drugim miejscu znalazły się laptopy (45 proc.), dalej tablety (21 proc.) oraz inne przenośne urządzenia. Niespełna jedna trzecia badanych, deklaruje, że nie korzysta w pracy z prywatnego sprzętu z dostępem do Internetu.
– Osoby pracujące z domu oczekują, że urządzenia, z których korzystają, będą odpowiadać ich potrzebom. Kupienie smartfona, tabletu czy laptopa z podstawowym aplikacjami i korzystanie z niego bez personalizacji, jest jak korzystanie z garnituru mniejszego o rozmiar – komentuje Kamil Rusjan, Marketing & PR Manager z D-Link Polska.
Z badania wynika, że Europejczycy mają duże oczekiwania dotyczące możliwości, jakie w nadchodzących latach przyniesie technika. Zakładają, że będą mogli korzystać z bardzo szybkiego Internetu. Ponad połowa respondentów (56 proc.) uważa, że w 2020 r. będzie mieć w domu do dyspozycji głównie, lub tylko, cyfrowe formy rozrywki. Niemalże dwie trzecie badanych (60 proc.) ma nadzieję zdalnie sterować sprzętem gospodarstwa domowego.
Ponadto 56 proc. badanych liczy na to, że będzie korzystać z cyfrowej rozrywki w wysokiej rozdzielczości bez jakichkolwiek opóźnień w transmisji danych. Podobna liczba ankietowanych chce korzystać z dostępnego pasma bez problemów z połączeniem, jakich doświadczają obecnie. Natomiast 52 proc. respondentów oczekuje automatycznego przechowywania i tworzenia kopii zapasowych wszystkich cyfrowych danych. Oznaczałoby to, że w najbliższych latach będzie zapotrzebowanie na wszelkie produkty, które mogą spełnić wyrażone w badaniu oczekiwania użytkowników.
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Badanie pozwoli m.in. ocenić, jakie kompetencje menedżerów IT będą pożądane w najbliższych latach. Uczestnicy otrzymają raport z wynikami.
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