Klienci ufają komentarzom w Internecie
Wpływ na decyzje zakupowe konsumentów mają opinie Internautów z drugiego końca świata. Prawie połowa Polaków ufa komentarzom obcych osób na temat marek – wynika z raportu TNS DigitalLife. W przypadku elektroniki największa grupa zamieszcza swoje uwagi w sieci, bo – jak twierdzi – chce pomóc innym.

Według DigitalLife 58 proc. Polaków wierzy w informacje o produktach opublikowane w Internecie przez przyjaciół, a obcym komentarzom ufa 46 proc. Respondenci zapytani o to, dlaczego dzielą się swoimi uwagami w sieci, w przypadku sprzętu z kategorii „consumer electronics” odpowiadali najczęściej, że chcą pomóc (46 proc.) i podzielić się opinią (32 proc.). Stosunkowo niewielka grupa pisze z potrzeby pochwalenia marki (16 proc.), jeszcze mniej zamierza krytykować (9 proc.). Z ustaleń DigitalLife wynika, że internauci rzadziej wypowiadają się na temat produktów, które wymagają specjalistycznej wiedzy.
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„Wzrost kosztów może przystopować rozwój infrastruktury światłowodowej”
Polska jest jednym z najbardziej wykluczonych cyfrowo krajów UE.
Deprecated: Creation of dynamic property Timber\Image::$image_meta is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
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Polacy najchętniej kupują internet u małych i średnich operatorów. Jednak dofinansowanie zgarniają głównie duzi gracze.
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