Aktualności
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Dodano: 2015-07-09 07:40
HTC w dołku
W II kw. 2015 r. sprzedaż HTC stopniała prawie o połowę. Firma odnotowała 267 mln dol. straty netto.
Przychody spółki skurczyły się z 2,1 mld dol. przed rokiem do 1,07 mld dol. Strata operacyjna wyniosła 165 mln dol. Rok temu HTC miało zysk netto (75 mln dol.). Wynik nie jest zaskoczeniem, bo miesiąc temu firma drastycznie obniżyła prognozę wyników za II kw. br.
Główną przyczyną dużego spadku jest niewielki popyt na urządzenia HTC z Androidem z segmentu high – end. Ponadto firma nie wytrzymuje konkurencji z liderami rynku, takimi jak Apple, Samsung, Lenovo i inne chińskie marki.
W czerwcu pojawiły się informacje, że do przejęcia HTC przymierza się Asus, ale producent smartfonów zaprzeczył tym doniesieniom. Zapewnił, że nie wycofuje się z rynku.
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