HP lepiej dzięki pecetom
W I kw. roku fiskalnego HP (do 31 stycznia br.) na przekór trendowi spadkowemu na rynku komputerów poprawiło wyniki sprzedaży. Dzięki temu bilans finansowy koncernu był lepszy, niż się spodziewano.

Obroty HP w I kw. roku finansowego 2014 (1 listopada 2012 r. – 31 stycznia 2013 r.) wyniosły 28,2 mld dol., o 3 proc. mniej niż rok wcześniej, ale zysk netto wzrósł o 16 proc., do 1,4 mld dol. Zysk na akcję (liczony z pominięciem standardu rachunkowości GAAP) wyniósł 0,90 dol. Tymczasem analitycy spodziewali się średnio 0,84 dol. zysku na akcję i przychodów wielkości 27,2 mld dol.
Niespodziankę sprawił analitykom generujący największe obroty w firmie dział komputerowy Personal Systems Group. Jego przychody zwiększyły się o 4 proc., do 8,53 mld dol. Sprzedaż komputerów liczona w sztukach wzrosła o 6 proc. rok do roku. W przypadku notebooków bilans był 5 proc. na plusie jeśli chodzi o wynik ilościowy, jak i obroty. Klienci kupili natomiast o 3 proc. mniej desktopów (ale przychody spadły tylko o 1 proc.). Wprawdzie sprzedaż komputerów konsumenckich stopniała o 3 proc., ale o 8 proc. więcej kupiły firmy. Zysk operacyjny sięgnął 3,3 proc. przychodów.
Obroty działu druku skurczyły się o 2 proc., do 5,8 mld dol., choć klienci kupili o 5 proc. więcej maszyn niż rok wcześniej. Spadły natomiast wpływy ze sprzedaży materiałów eksploatacyjnych (-3 proc.). Dla rozwiązań do druku poziom zysku operacyjnego sięgnął 16,8 proc. przychodów.
Spadł popyt na oprogramowanie, nieco lepiej spisała się Enterprise Group (+1 proc., do 7 mld dol.), jednak przychody z usług dla przedsiębiorstw były niższe o 7 proc.
Zdaniem dyrektor wykonawczej HP, Meg Whitman, na rynku komputerów widać pierwsze oznaki stabilizacji. – Klienci w firmach wiedzą, że pracownicy chcą mieć tablety, ale potrzebują również komputerów, aby dobrze wykonać swoje zadania. Ponadto według niej popyt w przedsiębiorstwach i instytucjach zwiększa się w związku z bliskim zakończeniem wsparcia dla Windows XP przez Microsoft. Szefowa koncernu liczy na wyższe przychody i zysk operacyjny w coraz więcej znaczącym dziale Enterprise Group (obejmuje m.in. rozwiązania sieciowe, storage’owe). Jak stwierdził Jim Ganthier, wiceprezydent odpowiedzialny za globalny marketing serwerów HP, koncern chce wykorzystać okazję, jaką stwarza zbycie przez IBM działu serwerów x86 (kupi go Lenovo) i przejąć udziały rywala w sprzedaży kanałowej. Czyli możliwe są działania, które pomogą zwiększyć sprzedaż maszyn x86 poprzez partnerów.
Meg Whitman stwierdziła również, że sytuacja HP poprawiła się, a restrukturyzacja jest prawie zakończona. Koncern z optymizmem ocenia swoje możliwości w 2014 r. Prognozę zysku na akcję podniesiono z 3,55 – 3,75 dol. do 3,60 – 3,75 dol.
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Słabnący popyt konsumencki ograniczył sprzedaż HP w III kw. Mimo to wzrósł zysk.