E-handel: klienci chcą płacić przelewem
Za zakupy w Internecie klienci najchętniej regulują należność przelewem – wynika z badania PayU przeprowadzonego wśród użytkowników Allegro. Ponad 20 proc. respondentów najpierw upewnia się, czy e-sklep umożliwia płatności z ich banku i czy jest bezpieczny.

Według PayU 78 proc. ankietowanych płaci przelewem za towar kupiony w sieci. Bezpośrednio przy odbiorze woli regulować należność 9 proc. osób, a płatność przy odbiorze osobistym preferuje 2 proc.
Szykując się do zakupów w sieci, ponad 25 proc. klientów najpierw upewnia się, czy w danym e-sklepie możliwa jest płatność z ich banku. Co piąta osoba sprawdza zabezpieczenia płatności. Jedna trzecia internautów zwraca uwagę także na firmę pośredniczącą w transakcjach przez Internet.
Duży wpływ na decyzję o zakupie towaru ma także wiarygodność sprzedawcy. Prawie połowa (43 proc.) badanych potwierdza, że nie ryzykuje zakupów w niesprawdzonych sklepach internetowych i wybiera te, do których ma już zaufanie.
Z ankiety wynika, że co trzeci internauta robi zakupy w e-sklepach przynajmniej raz w miesiącu, co dziesiąty przynajmniej raz na dwa tygodnie.
Badanie przeprowadzono na zlecenie PayU wśród kupujących na Allegro na reprezentatywnej próbie najaktywniejszych użytkowników tej platformy w kwietniu br.
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