Dystrybutorzy pod presją etailu
Resellerzy nawet 30 proc. zakupów robią u detalistów internetowych, a nie w dystrybucji. Sprawdzono, dlaczego.

Okazało się, że prawie jedna trzecia (30 proc.) resellerów kupuje do 10 proc. swoich zapasów u etailerów, 16 proc. twierdzi, że 10-20 proc., a 14 proc. nawet 20-30 proc. Niektórzy utrzymują nawet, że zamawiają towar wyłącznie w sklepach internetowych, które zastąpiły im tradycyjnych dystrybutorów.
Co ciekawe, głównym powodem zakupów w etailu jest dostępność produktów. Wynika z tego, że oferta dystrybutorów nie zawsze spełnia oczekiwania resellerów. W zeszłym roku wybierali oni e-sklepy głównie ze względu na lepsze ceny. To kryterium pozostało w br. najważniejsze dla polskich partnerów.
Podobne aktualności
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Resellerzy chwalą dystrybutorów
Partnerzy wysoko cenią to, co robią dla nich dystrybutorzy. Z jednym wyjątkiem.
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Polska w czołówce wzrostów na rynku drukarek
Wartość sprzedaży w dystrybucji zwiększyła się dwucyfowo w końcu II kw. br.
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Polski rynek drukarek wyszedł na plus
Odrodziła się sprzedaż konsumencka. Wyższe okazały się zarówno wolumeny, jak i przychody.