Context: polskie firmy kupują więcej tabletów
Choć tablety uchodzą za sprzęt typowo konsumencki, modele sprzedawane w kanale B2B mają grubo ponad połowę udziału w polskim rynku – wynika z danych Contextu.

W II kw. 2011 r. udział kanału B2B w polskim rynku tabletów wynosił 69,1 proc., w tym roku wzrósł do 77,3 proc. – poinformował Context. Identyczny trend zaobserwowano w Europie. Tablety w coraz większych ilościach są kupowane przez firmy. Według Contextu na rynkach europejskich kanał B2B miał średnio 55 proc. udziału w sprzedaży w II kw. 2012 r. (rok wcześniej 40 proc.). Większość urządzeń kupowanych przez przedsiębiorstwa stanowiły iPady (72 proc.).
– Apple coraz bardziej dominuje na tym rynku, ponieważ jest mocno związane z resellerami sprzedającymi firmom, do biznesu kieruje swoje kampanie marketingowe – komentuje Salman Chaudhry, mobile computing analyst Contextu.
Analitycy firmy spodziewają się, że wraz z premierą Windows 8 udział klientów biznesowych w rynku tabletów wzrośnie jeszcze bardziej.
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Tablety: dwie marki są najbardziej odporne na spadki
Na idącym w dół rynku (-16 proc. w III kw. br.) kluczową umiejętnością dla producentów będzie pokonanie presji inflacyjnej.
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Resellerzy chwalą dystrybutorów
Partnerzy wysoko cenią to, co robią dla nich dystrybutorzy. Z jednym wyjątkiem.
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Polska w czołówce wzrostów na rynku drukarek
Wartość sprzedaży w dystrybucji zwiększyła się dwucyfowo w końcu II kw. br.