Cel Microsoftu: 16 mln tabletów
Koncern chce, by w IV kw. br. zostało sprzedanych 16 mln tabletów z systemem Windows.

O strategii Microsoftu w bieżącym kwartale poinformował Paul Thurrot, prowadzący Winsupersite. Aby zrealizować swoje zamierzenia koncern prawdopodobnie zwiększy wydatki na dystrybucję do 405 mln dol. W poprzednim roku fiskalnym (do 30 czerwca br.) przeznaczył na ten cel 241 mln dol. Niektóre tablety będą oferowane z wartym 25 dol. bonusem na aplikacje w Windows Store. Microsoft zamierza także poprawić opinię o urządzeniach z Windowsem. Według informacji Winsupersite Microsoft spodziewa się, że tylko 20 proc. komputerów z preinstalowanym Windows 8.1, które dostarczono przed świętami, wejdzie na rynek. Wygląda na to, że rozkład jazdy Microsoftu związany z Windows 8.1, nie został dokładnie uzgodniony z partnerami – zauważa Thurrot.
Według IDC w całym 2013 r. na rynek zostanie dostarczonych 227,4 mln tabletów. Lider rynku – Apple – w III kw. br. wprowadził do sprzedaży 14,08 mln szt.
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