Apple zmniejsza zamówienia na iPhone’y?
Nowe modele nie będą kupowane w takich ilościach, jak początkowo spodziewał się producent - wynika z nieoficjalnych informacji.

Apple ograniczył zamówienia na produkcję nowych modeli iPhone'ów: XS, XS Max oraz XR – twierdzi "The Wall Street Journal". W tym miesiącu pojawiła się już informacja, że koncern potrzebuje mniej wersji XR niż wcześniej zakładał. Według WSJ plan produkcji iPhone'a XR ograniczono o jedną trzecią.
Kilka tygodni temu Apple zaskoczył słabą prognozą na IV kw. br., przewidując wzrost obrotów o 5 proc. Do tego zapowiedział, że nie będzie już podawał danych o ilościowej sprzedaży najważniejszych produktów (iPhone, Mac i iPad). Ostatnie liczby, jakie pokazano za III kw. br., wskazywały, że popyt na iPhone'y jest podobny jak rok wcześniej (w ujęciu ilościowym), ale o 29 proc. wzrosła wartość sprzedanych telefonów, bo są droższe niż w ub.r. Cięcie zamówień przez Apple'a wcale nie musi więc oznaczać, że zarobi on mniej na sprzedaży sprzętu niż w ub.r. Koncern na razie nie skomentował tych informacji.
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Europejski rynek smartfonów zanurkował o 16 proc.
„Ogólny klimat w Europie jest nadal ponury" - komentuje analityk.
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