Aktualności
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Dodano: 2014-05-29 09:00
Apple zagra za wysoką stawkę
Za 3 mld dol. koncern kupi Beats, producenta systemów audio. To reakcja na zmiany na rynku.
Apple przejmie Beats Music – serwis muzyczny online oraz Beats Electronics – producenta słuchawek, głośników z segmentu Premium oraz oprogramowania audio.
Współzałożyciele Beatsa, Jimmy Iovine i Dr. Dre, dołączą do Apple’a. Wygląda na to, że koncernowi zależało przede wszystkim na Beats Music. Zakup ma poprawić ofertę muzyczną Apple’a, a zwłaszcza zwiększyć dochody z muzyki i audycji radiowych udostępnianych online (w strumieniu). To najszybciej rosnący rynek internetowego biznesu audio, podczas gdy sprzedaż muzyki oparta na pobieraniu plików z utworami spada (co odczuł także serwis Apple’a iTunes).
Transakcja ma zostać zamknięta w IV kw. finansowym spółki.
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