Apple najcenniejszą marką świata
Według Millward Brown w pierwszej piątce najcenniejszych marek są cztery firmy IT. Na liście Top 100 najbardziej wzrosła wartość Facebooka.

Na szczycie dorocznej listy BrandZ Top 100 znalazło się Apple. Wartość
marki wyceniono na 182,951 mld dol., tj. o 19 proc. więcej niż rok wcześniej.
Na drugie miejsce awansowało IBM (115,985 mld dol., wzrost o 15 proc.),
wyprzedzając Google’a (107,857 mld dol., spadek o 3 proc.). Piąty wśród najcenniejszych
marek świata okazał się Microsoft (76,651 mld dol., spadek o 2 proc.). Na 4. pozycji
jako jedyna firma spoza branży IT uplasował się McDonald’s.
W zestawieniu Top 100 w porównaniu z zeszłym rokiem
najbardziej zyskał na wartości Facebook – 74 proc. (33,2 mld
dol., 19. miejsce w rankingu).
Według Millward Brown duża wartość największych
marek IT jest związana z dobrymi wynikami finansowymi koncernów i popytem na rozwiązania
informatyczne.
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Europejski rynek smartfonów zanurkował o 16 proc.
„Ogólny klimat w Europie jest nadal ponury" - komentuje analityk.
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