Apple kupuje startup
Apple nabyło Laserlike - startup opracowujący algorytmy pozwalające personalizować treść do upodobań użytkowników

Laserlike powstał w 2015 roku z inicjatywy trzech byłych inżynierów Google. Fundusze inwestycyjne do czasu zasiliły startup kwotą 24 milionów dolarów. Rozwiązanie opracowane przez Laserlike dopasowuje wiadomości, strony internetowe czy filmy do preferencji internauty. Niewykluczone, że nowe, inteligentne metody dostosowujące treści do upodobań mogę znaleźć zastosowanie w nowym serwisie subskrypcyjnym, które Apple planuje zaprezentować 25 marca.
Producent z Cupertino prowadzi cały czas prowadzi też prace na rozwojem Siri. Technologia Laserlike może pomóc asystentowi cyfrowemu zaproponować właścicielowi smartfona odpowiednie adekwatne do jego zainteresowań. Wszystko wskazuje na to, że pozyskane rozwiązanie będzie cyklicznie wprowadzane do wyszukiwarek funkcjonujących w usługach Apple'a.
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Europejski rynek smartfonów zanurkował o 16 proc.
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