Aktualności
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Dodano: 2022-05-24 16:10
Apple, Amazon i inni chcą kupić gamingowego giganta
Jeden z największych producentów gier szuka inwestora - wynika z przecieków.
Gry będą odgrywać kluczową rolę w przejściu do metaverse.
Apple, Amazon i Disney są zainteresowani zakupem Electronic Arts. Wcześniejsze rozmowy z NBCUniversal/Comcastem nie doprowadziły do porozumienia, natomiast EA nadal rozgląda się za inwestorem – według medialnych doniesień.
Electronic Arts należy do największych światowych producentów gier. W 2021 r. osiągnął sprzedaż na poziomie 5,6 mld dol. Produkuje m.in. serie FIFA, Battlefield, Sims, Apex Legends, Need for Speed.
Wchłonięcie EA może być ważne zwłaszcza dla Apple’a, który inwestuje w gaming – zamierza wprowadzić nowe procesory dostosowane do gier, jak również nowe produkty VR i AR. Gaming staje się przepustką dla dużych dostawców do świata metaverse. Microsoft kupił Zenimax, a ostatnio Activision Blizzard w największej transakcji w swojej historii (blisko 70 mld dol.). „Gry będą odgrywać kluczową rolę w rozwoju platform Metaverse” – stwierdził Satya Nadella, CEO Microsoftu, przy okazji zakupu Activision.
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Europejski rynek smartfonów zanurkował o 16 proc.
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